Director, Marketing - Dallas

TI Communities•Irving, TX

2d•Hybrid

About The Position

As our Director, Marketing, you will lead high-impact marketing initiatives that amplify brand presence, drive traffic, and occupancy, and enhance customer engagement across our multi-family housing portfolio. Reporting to the Vice President, you will play a critical role in shaping our brand voice, supporting leasing efforts, and delivering measurable results. This role is perfect for a marketing professional who thrives in a fast-paced, mission-driven environment. By aligning marketing initiatives with our values and revenue goals, the Director of Marketing will contribute to building vibrant, thriving communities where residents feel at home.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
5+ years of marketing experience (must have 2+ years of experience in multi-family), with expertise in online advertising, brand management, and lead generation.
Strong copywriting skills and a proven track record of creating compelling digital and print content.
In-depth knowledge of SEO, SEM, and user experience principles for effective website optimization.
Exceptional organizational, leadership, and interpersonal skills.

Nice To Haves

Bilingual Spanish Preferred.

Responsibilities

Lead the implementation of dynamic marketing campaigns from ideation to execution, owning results at every stage.
Develop and deploy a comprehensive digital marketing strategy to increase brand awareness, boost community engagement, and drive leads to our website and leasing offices.
Create and oversee engaging content across all channels—including websites, social media, email, and property-specific materials—to enhance the customer journey.
Optimize property websites for SEO and user experience to improve lead generation.
Collaborate closely with Operations to align marketing strategies with revenue and leasing objectives, enhancing lead quality and traffic.
Coordinate the production and distribution of marketing materials, ensuring brand standards are met across all digital and print collateral.
Build and maintain strategic relationships with industry partners, agencies, and vendors.
Track, analyze, and report on key marketing metrics, delivering insights and actionable recommendations to senior leadership.
Manage the marketing budget, making allocation recommendations to maximize impact and ROI.