Director, Marketing

Roadrunner•Downers Grove, IL

26d•$120,000 - $150,000•Onsite

About The Position

Roadrunner is seeking a Director of Marketing to lead the company's brand presence and marketing initiatives both internally and externally. This role is broader than traditional B2B marketing, encompassing strategy and execution for driver recruiting, driver engagement, internal engagement, customer outreach, and talent acquisition marketing. The Director will lead the marketing team, collaborate with senior leadership, HR, Recruiting, Sales, and Operations, and build a marketing organization focused on speed, measurable results, and omni-channel strategies under a unified Roadrunner brand. This leadership position requires both strategic thinking and hands-on execution.

Requirements

8+ years of progressive marketing experience, including meaningful leadership responsibility.
Demonstrated experience leading an integrated marketing function across multiple audiences, channels, and priorities.
Strong experience with digital marketing, social media, email marketing, content, brand management, and integrated campaigns.
Hands-on proficiency with Google Analytics and Google Ads.
Hands-on experience managing Meta/Facebook Ads, including targeting, creative testing, lead-generation campaigns, and performance optimization.
Working knowledge of WordPress website management, with the ability to manage content, pages, landing pages, and day-to-day website needs.
Strong practical use of AI tools to improve productivity, accelerate content and campaign development, analyze information, automate repeatable work, and help a lean marketing team accomplish more.
A creative campaign mindset; ability to turn business objectives into distinctive concepts, messaging, and multi-channel campaigns.
Proven ability to develop campaigns that drive measurable acquisition, engagement, or retention outcomes.
Experience leading and developing a high-performing marketing team.
Exceptional writing, communication, and storytelling skills.
Strong understanding of performance marketing, segmentation, analytics, and marketing automation.
Experience partnering directly with senior executives and cross-functional leaders.
Ability to manage multiple high-priority initiatives in a fast-moving environment without losing attention to detail.
High comfort with AI-enabled marketing tools and a track record of using AI to improve productivity without sacrificing quality, judgment, or brand voice.
Strong business judgment—understanding that marketing exists to create measurable value for the organization.
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.

Nice To Haves

Experience in transportation, logistics, trucking, industrial services, or another complex B2B environment.
Experience with driver recruitment marketing, frontline workforce engagement, employer branding, internal communications, or marketing to distributed/non-desk audiences.

Responsibilities

Own and lead the overall marketing and communications strategy across customers, drivers, employees, prospective employees, and the broader market.
Protect and evolve Roadrunner’s brand positioning, voice, visual identity, and messaging across all channels.
Translate Roadrunner’s Smart Network™, technology, service model, culture, and owner-operator opportunity into compelling stories.
Build integrated marketing plans tied to clear business priorities.
Serve as a strategic marketing partner to executive leadership.
Ensure all Roadrunner communications reinforce a consistent, differentiated brand.
Lead the marketing strategy for driver acquisition, developing integrated campaigns across various channels.
Partner with Driver Recruiting to understand capacity needs and translate them into targeted campaigns.
Build compelling messaging around the Roadrunner owner-operator value proposition.
Measure and optimize driver lead generation, source quality, conversion, and cost effectiveness.
Build a year-round owner-operator engagement strategy to strengthen connection, loyalty, and pride.
Lead programs including Driver Roundtables, Haul Stars ambassadors, driver recognition, appreciation initiatives, testimonials, events, and ongoing communications.
Create opportunities for drivers to have a voice and for leadership to listen and respond.
Partner with Operations and Recruiting on communications supporting retention, reactivation, and owner-operator experience.
Turn great Roadrunner drivers into authentic ambassadors.
Build storytelling around the people behind the network.
Own Roadrunner’s internal communications strategy and calendar, leading company newsletters, leadership communications, Town Halls, employee announcements, recognition programs, and culture campaigns.
Develop communications that help employees understand company direction and their contribution.
Partner with HR and leadership on initiatives that strengthen employee engagement, recognition, and retention.
Build communications around Roadrunner’s values: We Run Safe. We Run Smart. We Run Together.
Create a consistent rhythm of communication for employees.
Own Roadrunner’s marketing channels across social media, email, digital campaigns, web, content, and emerging platforms.
Oversee and optimize paid digital acquisition across Google Ads and Meta/Facebook Ads.
Use Google Analytics to understand traffic, user behavior, conversion paths, and campaign performance, translating data into actions.
Oversee Roadrunner’s WordPress website, including content updates, landing pages, and basic site management.
Develop segmented email strategies for various audiences.
Lead Roadrunner’s social media presence, particularly LinkedIn, and develop strategies for driver-focused and recruiting channels.
Partner with Sales on campaigns supporting customer acquisition and growth.
Build customer communications reinforcing Roadrunner’s service differentiation, technology, and Smart Network™.
Establish clear channel KPIs and use performance data to improve engagement and business results.
Partner with Human Resources and Talent Acquisition to position Roadrunner as an employer of choice.
Develop employer-brand campaigns and recruiting content for various roles.
Strengthen Roadrunner’s presence across LinkedIn, recruiting platforms, social channels, and employee storytelling.
Build authentic content featuring employees, leaders, culture, and career opportunities.
Ensure the candidate-facing Roadrunner brand is compelling and professional.
Support recruiting campaigns for difficult-to-fill or strategically important positions.
Lead the development of compelling content across customer stories, owner-operator testimonials, employee stories, videos, executive communications, presentations, digital content, and thought leadership.
Turn complex transportation, technology, and operational concepts into clear, human, and persuasive communications.
Develop executive and leadership communications.
Create a disciplined content calendar balancing commercial, recruiting, culture, driver, and corporate priorities.
Ensure content is created with purpose and distributed strategically.
Lead, coach, and develop Roadrunner’s marketing team.
Establish clear roles, priorities, accountability, and performance expectations.
Build a culture of creativity, urgency, collaboration, and measurable execution.
Prioritize work based on business impact and protect the team from low-value activity.
Manage agencies, freelancers, technology platforms, and external partners.
Develop processes and systems for a lean team to operate at scale.
Use AI and automation intelligently to accelerate content creation, campaign execution, analytics, and marketing operations.