Director, Marketing Hawaii Coffee Company

Hawaii Coffee Company•Honolulu, HI

2d•$150,000 - $180,000•Onsite

About The Position

Hawaii Coffee Company, home to beloved brands like Lion Coffee, Royal Kona Coffee, and Hawaiian Islands Tea, is seeking a Marketing leader to champion the next phase of growth for its iconic Hawaiian brands. This position will develop and execute a strategy that unites traditional brand-building with modern performance marketing. The leader will partner closely with Ecommerce, Sales, Operations, Finance, and International leaders to build profitable growth. A key priority for this role is increasing brand relevancy and penetration with tourists visiting Hawaii while strengthening loyalty with the core consumer base. The position will also serve as a global brand architect, partnering with international teams, including Japan, to advance the positioning of Hawaii Coffee Company worldwide. This is a highly strategic and hands-on role that requires making the most of a modest marketing budget through creativity, resourcefulness, and strong cross-functional partnership.

Requirements

An experienced leader and executive with appropriate industry experience preferred.
A player/coach mentality — able to think strategically at the enterprise level while also rolling up sleeves to execute with excellence.
Resourcefulness – ability to deliver strong results with limited resources through creative problem solving, collaboration, and efficient execution.
An energetic, forward-thinking and creative individual with high ethical standards and an appropriate professional image.
A strategic visionary with sound skills, analytical, good judgment and strong operational focus.
An intelligent and articulate individual who can relate to people at all levels of the organization and who possesses excellent communication skills, both oral and written.
A well organized and self-directed individual who is a team player.
Ability to read, analyze and interpret the most complex documents.
Ability to respond effectively to the most sensitive inquiries or complaints.
Ability to manage the senior executive team and is responsible for their performance management, hiring and termination.
Ability to communicate in writing clearly and concisely.
Collaborates positively to effectively build relationships with customers and co-workers to achieve company objectives and contribute to overall organizational success. Works effectively within a diverse environment. Exhibits a positive attitude and contributes to overall team success.
Being organized or following a systematic method of performing a task.
Ability to communicate effectively with others using the spoken word.
Ability to be held accountable or answerable for one’s conduct.
Ability to be truthful and be seen as credible in the workplace.
Ability to accept responsibility and account for his/her actions.
The trait of being dependable and trustworthy.
Ability to exhibit a cheerful demeanor toward others.
Ability to take care of the customer’s needs while following company procedures.
Above all, the highest levels of integrity and character.
Strong and convincing visionary leader who can build, inspire and play several critical roles in an organization.
A team-oriented, collegial and collaborative leader who is able to create an open environment for all levels of the organization. Good networking skills and contacts; excellent people skills.
A leader who assesses her or his own strengths and weaknesses and pursues all appropriate training and development opportunities.
Minimum of 10-15 years’ experience in the beverage or CPG industry with significant exposure to brand-building activities.
Experience managing a team.
Bachelor’s Degree required.
Knowledge of Microsoft Office applications.
Well-developed verbal and written English communication skills.

Nice To Haves

Master's Degree in Business Administration, Marketing, or related field preferred.

Responsibilities

Develop programs and partnerships that build awareness, trial, and conversion among Hawaii tourists, turning visits into long-term brand relationships.
Develop and deploy shopper marketing strategies and budgets across retail and ecommerce channels; optimize spend effectiveness to influence purchase and drive profitable growth.
Modernize and reposition legacy brands while honoring their heritage; increase consumer awareness, loyalty, and advocacy.
Oversee the Director of Ecommerce and accelerate digital commerce performance, optimizing consumer experience and driving repeat purchases.
Build a robust innovation pipeline grounded in consumer research and trends.
Collaborate with Sales, Operations, and Finance to align on strategies that maximize profitability.
Develop and execute efficient marketing strategies that deliver maximum impact within a limited budget; prioritize initiatives with strong ROI and measurable results.
Support international growth by defining and advancing brand positioning; serve as thought partner to the GM of Japan.
Inspire, mentor, and grow a high-performing marketing organization.
Performs other related duties as assigned.