Director, Marketing

Abbott • Lake Forest, CA

8d • $149,300 - $298,700 • Onsite

About The Position

Abbott's Rapid & Molecular Diagnostics (RMDx) business is seeking a strategic and results-driven Director, Marketing to lead the Marketing function supporting the Toxicology, Workplace & eScreen portfolio. This role represents a significant investment in accelerating business growth and market leadership by creating dedicated Marketing capabilities. The Director will establish the strategic marketing vision, drive business performance, optimize portfolio growth, and build a high-performing team focused on advancing both product and service offerings. The successful candidate will serve as a key member of the Toxicology, Workplace & eScreen leadership team and have strong understanding of SaaS, platform-based solutions, and digital customer engagement strategies. In addition, this leader will partner extensively across Commercial Operations, Product Management, Digital Solutions (IT), Medical/Scientific Affairs, Finance, Client Success, and Enterprise Marketing functions to deliver sustainable growth and market differentiation. This Director will oversee marketing strategies for a diverse portfolio that includes workplace drug testing products, laboratory-based toxicology services, occupational health solutions, and eScreen digital platform capabilities.

Requirements

• Bachelor's degree required.
• 10+ years of progressive commercial, marketing, product management, or business leadership experience.
• 5+ years of people leadership experience managing managers and/or professional teams.
• Proven experience developing and executing enterprise-level marketing strategies.
• Demonstrated success leading business growth initiatives and portfolio expansion.
• Strong financial and business acumen with experience managing budgets and investment priorities.
• Experience influencing senior leaders and driving cross-functional alignment.
• Exceptional communication, executive presentation, and stakeholder management skills.

Nice To Haves

• Master’s degree in marketing, Business Administration, Healthcare Administration, or related field preferred.
• Experience within diagnostics, laboratory services, toxicology, occupational health, healthcare technology, digital health, healthcare services, or related industries.
• Experience supporting both product and service-based business models.
• Strong understanding of SaaS, platform-based solutions, and digital customer engagement strategies.
• Experience leading organizational transformation or building new capabilities within an established business.
• Knowledge of workforce health, workplace testing, compliance screening, and occupational health markets.
• Experience working within highly regulated healthcare environments.

Responsibilities

• Develop and execute an integrated marketing strategy aligned with divisional growth objectives and long-term business plans.
• Lead market segmentation, customer targeting, value proposition development, and portfolio positioning strategies.
• Establish clear go-to-market strategies across employer, healthcare, laboratory, occupational health, government, and channel partner segments.
• Translate market insights into actionable growth initiatives that increase revenue, profitability, and market share.
• Serve as primary marketing advisor to the DVP and divisional leadership team.
• Drive growth across both recurring service revenue streams and product-based offerings.
• Evaluate portfolio performance and identify expansion opportunities through new solutions, adjacent markets, strategic partnerships, and customer innovation.
• Partner closely with Product Management to prioritize investments and commercial opportunities.
• Develop lifecycle management strategies that maximize customer adoption, retention, and utilization.
• Lead pricing, value communication, competitive positioning, and commercialization initiatives.
• Establish robust voice-of-customer programs to generate meaningful customer insights.
• Monitor competitive dynamics, industry trends, market intelligence, and emerging customer needs.
• Utilize data analytics to evaluate market opportunities and optimize marketing investments.
• Translate customer and market insights into actionable business recommendations.
• Lead integrated marketing campaigns designed to accelerate lead generation, customer acquisition, and revenue growth.
• Partner with Sales leadership to improve customer engagement, sales effectiveness, and commercial execution.
• Develop messaging and content strategies supporting customer education and market awareness.
• Ensure alignment between marketing initiatives and field execution.
• Build and lead a dedicated Marketing organization supporting Toxicology, Workplace & eScreen.
• Establish organizational structure, capabilities, processes, and governance to support future growth.
• Develop talent strategies that attract, retain, and grow high-performing marketing professionals.
• Foster a culture of accountability, innovation, collaboration, and customer-centricity.
• Partner with Commercial, Finance, Operations, Digital Product (IT) teams, BHR, Legal, Regulatory, Quality, and Compliance functions.
• Lead marketing representation in strategic planning, operating reviews, and leadership forums.
• Influence enterprise-wide initiatives that impact customer experience and business growth.
• Ensure all marketing activities comply with Abbott policies and applicable regulatory requirements.

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement
• the Freedom 2 Save student debt program
• FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree

What This Job Offers

• Job Type: Full-time
• Career Level: Director