Director, Marketing - Thought Leader Engagement Strategy

Kura Oncology•San Diego, CA

13h•$234,000 - $262,000•Onsite

About The Position

Kura Oncology is seeking a dynamic and experienced Marketing Director, Thought Leader Engagement Strategy to lead the development and execution of thought leader engagement strategies supporting KOMZIFTI® (ziftomenib) in relapsed/refractory (R/R) NPM1-mutant AML. This individual will serve as the strategic architect behind Opinion Leader (OL) engagement, advocacy development, insight generation, advisory board strategy, speaker bureau, and congress strategy. This role will be responsible for transforming field-based observations into actionable business recommendations that influence brand strategy and commercial execution. The successful candidate will bring deep oncology marketing experience, strong OL engagement expertise, and a demonstrated ability to translate strategic insights into impactful educational and engagement programs.

Requirements

Bachelor's degree required; advanced degree (MBA, PharmD, PhD, MPH, or equivalent) preferred.
8+ years of biotechnology or pharmaceutical industry experience with significant oncology marketing experience; hematology experience strongly preferred.
Demonstrated experience leading OL engagement initiatives, including speaker programs, advisory boards, KOL engagement, and congress activities.
Proven ability to develop and execute strategic customer engagement plans in regulated environment
Skilled at transforming observations into business decisions.
Proven ability to operate in a fast paced, dynamic environment of a fully integrated biotech company, driving ideas with a focus on innovation and patient centricity.
Strong cross-functional leadership skills with experience partnering across Commercial, Medical Affairs, Sales, Regulatory, Legal, and Compliance.
Comfortable influencing without direct authority.
Excellent communication, presentation, and relationship-building skills.
Experience managing external agencies and vendors.
Ability to travel up to 30%.

Nice To Haves

AML and/or hematologic malignancy experience.
Oncology product launch experience.
Experience developing innovative physician engagement approaches beyond traditional speaker programs.
Experience leveraging digital and omnichannel channels to enhance HCP engagement.
Sales experience or strong partnership with field sales organizations.

Responsibilities

Develop and execute the overall OL engagement strategy in alignment with brand objectives and customer needs.
Identify emerging trends in HCP engagement and implement new models that enhance physician education, interaction, and experience.
Partner closely with Field Regional Marketing, Medical Affairs, Sales, Market Access, Commercial Operations, and Corporate Communications to ensure coordinated customer engagement strategies.
Create and maintain national and regional thought leader segmentation frameworks.
Develop annual and quarterly engagement plans aligned with brand objectives.
Build influence maps that identify key networks, referral patterns, and centers of excellence.
Continuously assess evolving stakeholder landscapes and emerging thought leaders.
Design and execute advocacy development strategies for priority thought leaders.
Establish advocacy goals and progression plans for key OLs.
Develop strategies to engage neutral or competitive physicians.
Monitor advocacy movement and influence over time.
Lead the process for capturing, synthesizing, and prioritizing KOL-generated insights.
Transform qualitative observations into strategic recommendations.
Identify emerging market trends, competitive threats, unmet needs, and opportunities.
Develop executive-level analyses that deliver actionable recommendations to the commercial organization.
Own speaker bureau strategy, including content, speaker identification, recruitment, training, development, and performance management in collaboration with regional marketing.
Evaluate program effectiveness and continuously evolve the speaker program model to maximize physician engagement and educational impact.
Develop innovative peer-to-peer education approaches that address the evolving speaker program environment.
Lead planning and execution of advisory boards and other physician insight-gathering initiatives.
Partner with cross-functional stakeholders to define objectives and discussion topics.
Develop advisory board discussion decks
Synthesize insights into actionable recommendations that inform brand strategy, customer engagement, and future commercial initiatives.
Lead commercial congress strategy and execution for major national and regional hematology and oncology meetings.
Develop congress-related engagement tactics, events, and customer experiences that support brand objectives.
Assess congress outcomes and identify opportunities for continuous improvement.
Ensure all above activities are conducted in compliance with company policies and regulatory requirements.

Benefits

Career advancement/ development opportunities
Competitive comp package
Bonus
401K + Employer contributions
Generous stock options
ESPP Plan
20 days of PTO to start
18 Holidays (Including Summer & Winter Break)
Generous Benefits Package with a variety of plans available with a substantial employer match
Paid Paternity/Maternity Leave
In-Office Catered lunches
Home Office Setup
Lifestyle Spending Stipend
Commuter Stipend (Boston Office)
Regular employee social activities, including happy hours, monthly birthday celebrations, Kura Koffee Talks, and much more!