Director, Marketing Strategist, Nashville - The Orchard

The Orchard•Nashville, TN

1d•Hybrid

About The Position

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. We are seeking an experienced, innovative, and results-driven Marketing Strategist to join our Nashville based team. You will lead best-in-class marketing initiatives for high-profile artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts. You’ll serve as a trusted advisor internally to stakeholders and externally to artists, managers, and labels using data-driven insights, creative acumen, and global market intelligence to drive measurable impact. You will manage cross-functional partnerships and help drive marketing innovation within the region. The role reports into SVP, Nashville with functional reporting to Senior Director, Creative Marketing & Strategy (NYC). Please note: This role requires hands-on campaign execution with occasional late night and weekend support to fully support our clients. While you will have cross-functional support from across the organization, this position does not have direct reports.

Requirements

10+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams.
Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, first party data and fan engagement channels.
A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment and is comfortable managing a high volume of work.
Proficient in Audience Development with a focus on first party data like email and SMS, content strategy, performance analysis, and CRM tactics.
Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners.
Insightful and globally minded, you understand cultural nuances across markets and can translate them into marketing opportunities.
Passionate about music, pop culture, and fan behavior with a sharp eye for what's next.

Responsibilities

Lead the development and execution of integrated marketing strategies for priority artists & labels and releases across multiple markets and genres (country, americana, indie, hip-hop, phonk, metal & more).
Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s.
Act as the marketing point of contact for assigned label and artist partners.
Provide strategic counsel and build deep relationships with managers, artists, labels and internal stakeholders to identify growth opportunities and drive long-term value.
Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.
Drive innovation across content, audience development, digital strategy, creator marketing, D2C/e-commerce and fan engagement within 3rd party communities and owned 1st party data like email and SMS & more.
Translate campaign data and audience insights into actionable strategy.
Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.
Present key results, learnings, and recommendations to senior stakeholders and partners.
Work closely with team Relationship Team leads, Paid Media, Creative Services, D2C, PDE, CRM, Channel Strategy, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals.
Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.
Stay ahead of emerging marketing trends, platforms, and fan behaviors and integrate new approaches into campaign strategy.
Seek out and develop new opportunities for fan data acquisition, platform innovation, and monetization in partnership with Marketing Leads.
Contribute to a culture of collaboration, accountability, and creative excellence.