Director - Premium Marketing Strategist
About The Position
We’re looking for an experienced Marketing leader to drive acquisition and customer marketing for our premium product portfolio, from brand and creative strategy through in-market execution across multiple channels. The right candidate will have leadership experience in brand strategy as well as developing and executing large-scale full-funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment. Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.
Requirements
- Bachelor's degree
- At least 10 years of experience in marketing
- At least 5 years of leadership experience
- Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously
- Highly effective communication skills with outstanding writing and presentation abilities
- Proven leadership experience and driving work through others
- Effective management of diverse stakeholders, often amidst changing deadlines and priorities, while maintaining momentum and morale
Nice To Haves
- Masters Degree in marketing or business
- At least 5 years of experience in marketing for financial services or another highly regulated industry
- At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
Responsibilities
- Build and maintain strong relationships with senior leadership across Premium Products & Experiences to ensure alignment with strategic priorities and business objectives
- Lead a team of marketing professionals, providing direction, coaching, and development to ensure high performance and career growth
- Lead execution of industry-leading marketing strategies, campaigns, and thought leadership content that establishes Capital One as a premium brand
- Partner across LOBs and marketing divisions to identify cross-sell opportunities and create integrated marketing approaches
- Leverage and enhance performance metrics to measure marketing effectiveness and ROI
- Collaborate with cross-functional partners, leveraging enterprise capabilities and strengths, to drive business objectives
- Develop and execute industry-leading marketing strategies that drive business outcomes
- Drive innovation in marketing approaches, leveraging data and insights to continuously improve effectiveness
Benefits
- comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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What This Job Offers
Job Type
Full-time
Career Level
Director
