Director, Marketing & Sales

Boise State University • Boise, ID

7d • $66,705 • Onsite

About The Position

The Director of Marketing & Sales serves as part of the senior leadership team, and is a multifaceted leadership role responsible for the strategy, execution, and oversight of core marketing efforts for the Morrison Center for the Performing Arts. This role focuses on show-based marketing and revenue generation, leading the execution of ticket sales campaigns across paid, digital, and direct marketing channels. Works in partnership with the Director of Communications, who oversees brand, messaging, and institutional communications strategy. This role maximizes earned income and leveraging data analytics to drive ticket sales, and growth across the Treasure Valley and Idaho, aligning with the Center's mission. The successful candidate combines strategic, impact-driven thinking with strong execution, working seamlessly with cross-functional teams (executive, communication, box office, programming, front of house, business and finance, development, and education), as well as external partners to deliver results. They are accountable, collaborative, data-driven, and consistent, with a sharp eye for detail and accuracy.

Department Overview: Located on the campus of Boise State University, the 2,002-seat Velma V. Morrison Center for the Performing Arts is Idaho's home for the arts. Nestled on the banks of the Boise River, with a panoramic view of the city, parks and foothills, the Center's 10-story stage house is a recognizable fixture of the Capitol's picturesque skyline. The realization of a life-long dream of Harry W. Morrison, and championed by his widow, Velma, the Center opened its doors on April 7, 1984. Today the Center is recognized as a major destination for arts and culture, annually hosting hundreds of live entertainment and arts education offerings that serve to enrich the lives of patrons of all ages. As a Boise State affiliate, the Center’s budget is supported by ticket sales, facility rentals, donations and the generous support of the Morrison Center Endowment Foundation, Inc. The Center does not receive support from state appropriations. The latest economic impact study for the Morrison Center shows the generation of $27.9M in value to the local and state economy. For more information on our programs and history, please visit us at: www.MorrisonCenter.com

Requirements

• Bachelor’s degree or equivalent plus 5 years’ experience, including 1 year managerial experience
• Demonstrated ability of achieving measurable earned revenue growth through data-driven and dynamic pricing, digital marketing, sales, and ticketing strategies.
• Proficient in Google Suite and Analytics, CRM platforms, DOMO, and Microsoft Office (Word, Excel, Outlook, and PowerPoint)
• Highly developed analytical skills, with the ability to drive effective use of data
• Proficiency in managing Email sequences, A/B testing, SES, triggered campaigns, and system integrations (using online tools).

Nice To Haves

• At least five years of senior-level experience and experience in marketing and/or sales is preferred.
• Experience within the arts, hospitality, entertainment, or sports marketing is welcomed.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

Responsibilities

• Participate in developing senior leadership goals, culture and communication.
• Manage department strategy, including objectives and key results, staffing plans, and budgets.
• Lead a team of a full-time box office manager, and Subscriber and Patron Services Manager, with part-time sales professionals and students to ensure excellent customer service, best practices, and accountability to goals and KPIs (key performance indicators).
• Build and develop a high-performing team through coaching, professional development, and clear performance management, fostering innovation and accountability.
• Develop and implement annual and seasonal marketing strategies and plans aligned with organizational revenue goals and programming calendars.
• Evaluate and implement emerging marketing technologies, including AI-driven targeting, automation tools, and predictive analytics, to improve campaign performance and operational efficiency, within Boise State University AI guidelines.
• Support annual budget through forecast ticket revenue performance and develop annual and multi-year earned income plans.
• Serve as a key partner in cross-departmental revenue strategy, aligning marketing and sales efforts with development, rentals, and education programs to maximize overall earned and contributed income.
• Plan and manage subscription, groups, and single-ticket campaigns utilizing direct marketing methods.
• Utilize analytics tools and data-informed strategies—including segmentation, predictive modeling, and behavior analytics—to evaluate performance, extract actionable insights, and adjust campaigns in real-time to improve customer value.
• In partnership with the Executive Director, Director of Patron & Venue Services, and promoter partners, support pricing strategy development and execute dynamic pricing initiatives.
• Collaborate with Broadway Across America on the Broadway season and show sales strategy, implementation, and analysis.
• For internal and venue promoted events - develop pricing strategies (tiered seating), and bundled offerings while developing seasonal campaigns to increase participation, drive attendance, and maximize profitability.
• Create and implement show marketing plans.
• Drive earned revenue and attendance growth across performances and events (Broadway, local events, MC Presents, donor events, VIP events, education programs, and venue rentals).
• Support and measure loyalty and revenue generation of audiences and stakeholders.
• Research demographics, psychographics, and other buying behaviors and values of current and potential audiences.
• Develop and implement lifecycle marketing strategies to increase patron retention, frequency, and lifetime value, including subscription growth, renewal strategies, and loyalty programs.
• Lead audience development initiatives to expand reach among new and underrepresented audiences, affinity-based marketing, and first-time attendee conversion strategies.
• Execute comprehensive marketing campaigns across paid digital, search (SEO/SEM), email, web, and traditional channels to optimize user experience, conversion metrics, and sales performance while tracking ROI.
• Oversee venue specific digital marketing screens, subscriber app, and sales text and calls.
• Develop show-specific sales materials via approved templates, ensuring copy, brand voice, sponsorship, and design standards are met.
• Collaborate with the Director of Communications on social media campaigns that support ticket sales.
• Ensure website shows content, and sales channels are accurate and timely.
• Oversee marketing technology, email, ticketing systems (such as Ticketmaster), CRM platforms, SES, and sales tools are integrated to enhance performance tracking and insights.
• Oversee and coordinate market research activities to develop actionable consumer insights and identify trends.
• Ensure corporate sponsorship benefits are activated.
• Oversee the end-to-end customer journey, optimizing digital touchpoints (website, ticketing flow, mobile experience) to improve conversion rates, accessibility, and patron satisfaction.
• Oversee the ticket office and measure excellent customer service, inbound and outbound sales calls, subscriber and group sales interactions.
• Research and deploy best practices for a modern box office; aligning job descriptions, detailed handbooks and operating procedures, and current equipment and systems for a streamlined customer experience.
• Create and implement systems to streamline marketing requests and deployment calendar.
• Ensure marketing systems, processes, and plans support the full organization and can adapt to growth and changing priorities.
• Successfully manage the departmental budget, regularly assess ROI and revenue performance, and adjust strategies to maximize effectiveness.
• Align departmental KPIs to overall organizational revenue goals, including ticket yield, attendance growth, per-capita spending, and rental ticketing data.
• Develop and maintain real-time dashboards and reporting systems to track campaign performance, ticket sales, and audience insights, ensuring data transparency across leadership.
• Create and keep streamlined and accessible show folders for marketing materials.
• Adhere to contract obligations for all performances.
• Deploy pre-show information, surveys, recommendation emails, etc.
• Segment lists, and regularly A and B test to ensure best email strategy.
• Support institutional initiatives, including annual fundraising campaigns, invitations to special events, education goals, and other duties as assigned.
• Attend conferences and learning opportunities in Broadway, arts, and venue marketing.
• Perform other duties as assigned.

Benefits

• 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
• Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
• 10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
• Excellent medical, dental and other health-related insurance coverages
• Tuition fee waiver benefits for employees, spouses and their dependents

What This Job Offers

• Job Type: Full-time
• Career Level: Manager