Director - Marketing & Sales Enablement (Temp)

RPIA•Toronto, ON

81d

About The Position

The Marketing & Sales Enablement team is responsible for developing and delivering RPIA’s marketing communications, content strategy, sales enablement tools, and marketing infrastructure that support distribution across institutional, retail, and private client channels. The team works closely with Client & Product Solutions, Investment Management, and Executive Leadership to ensure that the firm’s investment capabilities, market perspectives, and product strategies are effectively communicated to clients and distribution partners. Reporting to the Co-Head of Client & Product Solutions, the Director, Marketing & Sales Enablement will lead the execution of the firm’s marketing strategy and sales enablement capabilities, ensuring that the sales organization is supported with clear messaging, high-quality marketing materials, and effective communication channels. This role will also advance the firm’s sales enablement infrastructure by developing tools, insights and analytics (including enhancements to Salesforce) that help distribution teams identify opportunities, track client engagement and focus on sales efforts. This is a critical leadership role in aligning marketing initiatives with business development priorities, strengthening the firm’s market presence, and enhancing the effectiveness of client engagement activities. This is an 14-month contract role designed to provide leadership continuity and advance strategic marketing and enablement initiatives across the firm.

Requirements

Significant experience in marketing, communications, or sales enablement within asset management or financial services.
Demonstrated experience leading marketing initiatives that support distribution and client engagement.
Strong understanding of institutional and wealth management distribution channels
Experience with marketing technology platforms and CRM systems such as Salesforce is an asset.
Proven ability to manage complex projects and cross-functional
Post-secondary education required; MBA, CFA, or related professional designation considered an asset.

Responsibilities

Lead the execution of the firm’s marketing strategy and sales enablement initiatives in alignment with distribution priorities across institutional, retail, and private client
Oversee the firm’s marketing infrastructure and tools, including Salesforce and other platforms that support marketing, analytics, and sales This includes driving ongoing enhancements (improving data capture, analytics, dashboards, and insight generation to support sales effectiveness and inform distribution strategy).
Translate investment capabilities and market insights into clear, compelling messaging, positioning, and thought leadership that supports client engagement and business
Oversee the development and delivery of marketing materials, client communications, and sales enablement tools that support the distribution teams and ensure consistent messaging across client channels.
Provide strategic oversight of the firm’s content and communications strategy, including publications, market commentary, digital communications, and executive messaging.
Ensure brand consistency and quality across all marketing materials and client-facing
Lead the firm’s brand evolution initiative, overseeing the development and rollout of an updated brand platform, visual identity, and messaging framework to strengthen market positioning and ensure consistency across all client-facing communications.
Oversee marketing initiatives that support product commercialization, including go-to-market strategies, product launches, and ongoing product positioning.
Lead the firm’s events strategy, ensuring conferences, client events, and sponsorship initiatives support business development and strengthen the firm’s market
Establish and monitor key marketing metrics and analytics to evaluate campaign effectiveness, client engagement, and alignment with business growth
Provide leadership and direction to the Marketing & Sales Enablement team, ensuring effective prioritization, collaboration, and delivery of marketing initiatives.
Partner with senior leadership, investment teams, and distribution leaders to ensure marketing initiatives support the firm’s strategic priorities and evolving market
Ensure marketing communications adhere to regulatory, compliance, and brand.