Director, Marketing Operations

Morning Consult•,
•$124,900 - $205,500•Remote

About The Position

Morning Consult is a global market decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. This role can be based in Washington, DC; New York, NY; Chicago, IL; or remotely. Own the systems, data, and processes that turn Morning Consult's marketing into pipeline — and make the function AI-native. You'll run HubSpot and Salesforce, lead routing to business development, lifecycle reporting, paid media measurement, and global consent. This is a player-coach role: you'll manage a Senior Marketing Operations Specialist and stay hands-on. It sits in Business Operations with a dotted line to Marketing.

Requirements

  • 10+ years in marketing ops or a related function, with 8+ hands-on in marketing automation.
  • Deep HubSpot and Salesforce expertise, inclusive of Process Builder, understanding of APEX functions, and deployment and maintenance of custom objects for marketing use cases.
  • B2B experience required, including a role at a post-Series B or C company (roughly 200–1,000 people) with a 30+ person sales team.
  • Proven owner of lifecycle ops, lead routing, and MQL-based reporting, working closely with BizDev or SDRs.
  • Experience supporting paid marketing, and running ABM or supporting enterprise selling.
  • Working knowledge of GDPR and global consent.
  • Experience managing people and owning a function, roadmap, and budget.
  • Strong project manager: you run multiple initiatives and switch context without dropping details.
  • You build with AI, not just use it. You've shipped agents or automations (Claude Code, Cursor, Clay, n8n, or similar) with measurable impact.
  • Forms, landing pages, UTMs, and tracking are table stakes.
  • Clear communicator who influences senior stakeholders with data.

Responsibilities

  • Set the roadmap, own the martech stack and budget, and plan targets and spend with Finance.
  • Run intake, prioritization, and weekly funnel reviews across Marketing, BizDev, and RevOps.
  • Own lifecycle stages, scoring, MQL/SQL definitions, and lead routing to BizDev, SLAs included.
  • Own the integration and data model between HubSpot and Salesforce so every lead lands with the right owner.
  • Build lifecycle-stage funnel reporting and paid media attribution, and tell leadership where to shift spend.
  • Own global consent (GDPR, CCPA, CAN-SPAM) with Legal, plus enrichment, deduplication, and launch QA.
  • Ship AI agents and automations across scoring, routing, enrichment, QA, and reporting. Own the AI roadmap and measure what it returns.
  • Manage and grow a Senior Specialist, and shape future headcount.

Benefits

  • Equity grant
  • Overview of Morning Consult’s benefits on our Career Page
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