Director, Marketing Operations

Veristat•Massachusetts, MA

5d•$180,000 - $190,000•Remote

About The Position

The Director, Marketing Operations plays a pivotal role in executing Veristat’s global go-to market commercial plan. S/he will be responsible for planning, developing, executing, and measuring the company’s overall digital marketing strategy to achieve key business objectives. The Director will have primary responsibility for driving user experience, constant improvement of our global website(s), as well as managing contractors, social media, analytics tracking and reporting, and monitoring brand standards and usage. The Director, Marketing Operations will leverage in-depth digital marketing and HubSpot experience and a passion for digital technologies and channels. This role is both strategic and tactical, requiring hands-on execution in HubSpot and Salesforce and digital strategy leadership.

Requirements

Bachelor or Master’s degree required.
8-12 years digital marketing experience in a B2B environment.
Proven HubSpot knowledge required.
Excellent interpersonal, communication and time management skills.
Strong detail orientation.
Ability to work creatively in a fast-paced environment.
Ability to multitask.
Ability to learn quickly and assimilate the detail of project requirements.
Must possess self-motivation, enthusiasm, a positive attitude, and perform as a team player.
Proficient in digital marketing techniques and platforms: HubSpot, Google analytics, Salesforce, social media, SEM, SEO platforms, email marketing, web content systems, etc.
Strong analytical skills and data-driven thinking.
Good prioritization capabilities, with an ability to see a task through to completion, despite other demands.
Must demonstrate judgment, tact, and diplomacy in dealing with internal and external customers.
Demonstrated ability to consistently deliver results against milestones.

Nice To Haves

Web technology certifications a plus.
CRO, biotech, pharma, or life sciences preferred.
Knowledge managing a global, multi-language B2B website and marketing automation platform preferred.
HubSpot certifications preferred.

Responsibilities

Planning, developing, executing, and measuring the company’s overall digital marketing strategy to achieve key business objectives.
Driving user experience and constant improvement of global website(s).
Managing contractors, social media, analytics tracking and reporting.
Monitoring brand standards and usage.
Leveraging in-depth digital marketing and HubSpot experience and a passion for digital technologies and channels.
Strategic and tactical execution in HubSpot and Salesforce and digital strategy leadership.
Translating market and customer insights into fresh new concepts to support continued growth in strategic markets.
Developing strategies for and executing campaigns across digital marketing channels, performing in accordance with industry best practices.
Leveraging integrated marketing automation/CRM for optimal marketing use and performance.
Executing other online marketing initiatives such as SEO, paid search advertising, A/B testing, multivariate experiments, and personalization.