Marketing Operations Director

THE CHAMBER OF COMMERCE FOR GREATER PHILADELPHIA•Philadelphia, PA

4d•$90,000 - $100,000•Hybrid

About The Position

The Marketing Operations Director owns the systems, spend, and performance infrastructure that power the Chamber's marketing engine. This role is accountable for how marketing dollars are deployed, how performance is measured, and how event marketing drives member acquisition, engagement, and revenue. The Director sets strategy and owns outcomes — translating organizational priorities into media investment plans, measurement frameworks, and event marketing programs that deliver quantifiable results for the Chamber and its members.

Requirements

8+ years of progressive marketing experience with at least 3 years owning paid media budgets and vendor negotiations
Demonstrated track record of building measurement frameworks and reporting marketing ROI to executive audiences
Experience developing event or sponsorship marketing strategy with revenue accountability
Strong command of marketing analytics tools (CRM, GA4, email/social platforms) and budget management
Proven ability to operate cross-functionally with Finance, Events, and Membership functions

Nice To Haves

Experience in membership organizations, associations, B2B, or civic/economic development marketing
Media buying or agency-side experience
People leadership experience
Familiarity with the Greater Philadelphia business community

Responsibilities

Own the annual paid media budget strategy, allocation, and vendor relationships across digital, print, sponsorship, and out-of-home channels
Negotiate media buys, sponsorship placements, and agency/vendor contracts; hold partners accountable to performance benchmarks with external agencies
Coordinate media purchasing across campaigns and departments to eliminate redundant spend and capture volume efficiencies
Establish approval workflows and spend governance in partnership with Finance
Design and own the marketing measurement framework: KPIs, dashboards, attribution, and board-ready reporting
Deliver monthly and quarterly performance reporting to the VP of Marketing with clear ROI analysis and reallocation recommendations
Build the data infrastructure (CRM, email, web, social, event platforms) needed for reliable full-funnel visibility
Set benchmarks for member acquisition cost, event marketing ROI, and campaign performance; drive continuous optimization
Own the marketing strategy for the Chamber's event portfolio — signature events and member experiences — from positioning through post-event analysis
Define audience targets, promotional mix, and revenue goals for each event in partnership with the Events and Membership teams
Develop sponsorship marketing packages and audience data that strengthen the Chamber's sponsorship value proposition
Conduct post-event performance reviews and apply learnings to future strategy
Own the marketing technology stack: evaluation, procurement, integration, and adoption
Establish operational standards — budget tracking, vendor management, campaign calendars — that scale across the team
Partner with the VP of Marketing on annual planning, forecasting, and resource allocation