Director, Marketing Insights & Technology

Rocket Companies

1d•$140,000 - $196,000•Remote

About The Position

This is a rare opportunity to build something. You will have the mandate, the stakeholder access, and the platform to define what modern, AI-powered marketing operations looks like and to prove it with results. If you are energized by turning data into strategy, complexity into clarity, and ambiguity into competitive advantage, this role was built for you. This is a senior leadership role at the intersection of strategy, analytics, and execution — responsible for building the systems, frameworks, and culture that turn marketing complexity into clarity and data into growth. You will own the enterprise marketing analytics vision, drive scalable operations across our Martech stack, and serve as a critical cross-functional partner to Finance, Brand, Revenue Operations, and Customer Success. You will embed an AI-native, test-and-learn mindset across the marketing organization and ensure every investment is tied to measurable business impact.

Requirements

10+ years of experience in marketing analytics, marketing operations, or revenue operations — ideally in a B2B enterprise software or SaaS environment
Demonstrated success building and scaling analytics and operations functions from the ground up
Prior experience working directly with C-suite stakeholders (CMO, CFO, CRO) and translating data into executive-level narratives
Experience managing or partnering closely with Martech teams across platforms including Salesforce, Snowflake, 6sense, and Adobe
Strong command of marketing attribution, multi-touch modeling, pipeline analytics, and campaign performance measurement
Deep familiarity with AI tools, marketing automation, and agentic workflow concepts — comfortable leading AI adoption initiatives
Exceptional ability to turn complex data into clear, actionable insights for both technical and non-technical audiences
Cross-functional collaborator with strong influence skills — able to align Finance, Brand, CS, and Sales around shared measurement frameworks
Highly organized, process-oriented and comfortable operating in a fast-moving, transformation-stage environment

Responsibilities

Develop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media
Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization
Partner with Finance and Brand to establish ROI models that link marketing outcomes directly to business impact — pipeline, revenue, retention
Own performance reporting infrastructure: dashboards, executive scorecards, and KPI frameworks across all marketing functions
Enhance digital infrastructure and integrations to unify data across the Martech stack — including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platforms
Lead the AI & Insights pillar in partnership with the team, supporting intelligent workflow automation and agentic marketing capabilities
Ensure data governance, hygiene, and integrity across the full marketing data ecosystem
Evaluate, implement, and optimize Martech tools to drive efficiency, scale, and smarter insights
Oversee the Lead Flow & Systems pillar — driving end-to-end lead flow, sleep flow, renewal workflows, and system integrations in partnership with CS
Build scalable marketing operations processes: campaign operations, budget management, QA, and cross-functional workflows
Establish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisions
Partner closely with Revenue Operations and Sales to ensure marketing-sourced pipeline meets quality and velocity targets
Champion an AI-native, test-and-learn mindset across the marketing organization — driving agility, accountability, and innovation
Support the development and scaling of agentic marketing workflows, including campaign optimization, intent scoring, and automated reporting
Identify and pilot emerging AI and automation capabilities that accelerate growth and reduce manual effort