Marketing Insights Strategist

AAA Club Alliance•Wilmington, DE

11h•Hybrid

About The Position

AAA Club Alliance is hiring a Marketing Data Strategist to help shape how we target, reach, and engage our customers across channels. This role follows a hybrid schedule with on-site collaboration Tuesday through Thursday. The primary duties of the Marketing Data Strategist are to develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web. Design and build processes to execute and automate campaign strategies. Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets. Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns. Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign. Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience. Work with SQL/Adobe Developer/Administrator to integrate and test new data sources. Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers. Update and enhance business procedures. Enhance existing campaign management business processes to support efficient campaign management and marketing. Other duties assigned.

Requirements

Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.
Comprehensive knowledge of Microsoft Office Suite.
2+ years of experience working with relational data.
2+ years of direct marketing experience.
2+ years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign.
3+ years of experience programming in SQL and/or Google Big Query
Ability to work independently in fast paced environment with competing priorities, excellent oral and written communication skills and the ability to interpret end-user needs.

Nice To Haves

Adobe or SQL MCTS Certifications preferred.
Journey tool experience preferred.
Insurance policy + quote data experience preferred.
Car service data experience preferred.

Responsibilities

Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
Design and build processes to execute and automate campaign strategies.
Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.
Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign.
Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
Work with SQL/Adobe Developer/Administrator to integrate and test new data sources.
Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
Update and enhance business procedures.
Enhance existing campaign management business processes to support efficient campaign management and marketing.
Other duties assigned.

Benefits

Comprehensive health benefits package.
Up to three weeks of paid time off accrued during your first year.
Annual Bonus Plan.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company-sponsored volunteer events throughout the year.
Free AAA Premier Membership.
Health & Wellness Program.
Health Concierge Service.
Health & Life Insurance.
Short Term/Long Term Disability.
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
401k plan with company match up to 7%
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5,250 per year