Director of Marketing - North America @MYTHERESA

MR PORTER•New York, NY

10d•Hybrid

About The Position

To support our Marketing team we are searching for a Director - Marketing for North America to be based in our New York office.

8+ years of progressive digital marketing experience, including 3+ years in a leadership role within luxury retail, fashion, beauty, or premium e-commerce.
Deep expertise across digital acquisition frameworks, modern CRM systems, and performance data optimization.
Nuanced understanding of high-net-worth individual (HNWI) consumer behavior, omnichannel customer journeys, and elite client cultivation.
Proven track record of successfully managing and optimizing multi-million dollar marketing budgets and top-tier external agencies.
Exceptional analytical and communication skills, with a unique ability to translate complex data into compelling strategic narratives.
Excel at building cross-functional relationships, partnering seamlessly with Creative, Events, Personal Shopping, and Executive Leadership teams.

Formulate the annual marketing strategy aligned with revenue targets, identifying emerging market trends to scale our North American footprint.
Own a multi-million dollar budget and lead performance marketing across paid search, paid social, affiliate networks, retargeting, and organic SEO channels.
Develop sophisticated lifecycle marketing strategies (email, SMS, loyalty) and partner with Personal Shopping to maximize Customer Lifetime Value (LTV).
Oversee high-impact brand campaigns, influencer partnerships, and experiential activations while ensuring total consistency of our premium luxury voice.
Establish rigorous KPI and reporting frameworks to measure return on marketing investment (ROMI) and present data-driven insights to executive leadership.
Recruit, mentor, and cultivate a high-performing marketing department rooted in a culture of accountability, innovation, and cross-functional collaboration.