Director, Marketing Creative & Content

Wright-Patt Credit Union•Beavercreek, OH

1d•$123,510 - $185,349

About The Position

The Director, Marketing Creative & Content leads the creative function for the marketing organization, responsible for leading the strategy and delivery of high-quality, brand-aligned creative and content that drives measurable outcomes, including engagement, conversion, and member growth. This role partners with the SVP, Marketing and the Director, Marketing Planning & Performance to shape, challenge, and translate enterprise marketing strategy into differentiated creative, storytelling, and content experiences. This role owns how strategy is brought to life through creative execution, while Planning & Performance owns audience strategy, targeting, and measurement. The Director establishes and manages an in-house creative agency model, ensuring work is delivered efficiently, consistently, and with strong coordination across internal teams and channels. This role supports high-volume, multi-channel campaign delivery across digital, social, lifecycle marketing, and enterprise initiatives, driving consistent and scalable member experiences. The Director owns how strategy is expressed through creative execution—including messaging, storytelling, and experience design—while partnering with Marketing Planning & Performance, which owns audience strategy, targeting, and go-to-market planning. The Director also oversees the agency relationship and creative production model, determining the appropriate balance of work between internal capabilities and external partners, optimizing for cost, speed, quality, and impact, while ensuring all outputs meet brand, regulatory, and performance expectations. This role is co-accountable with the Director, Marketing Planning & Performance for campaign performance outcomes, ensuring creative execution contributes meaningfully to campaign effectiveness and enterprise growth. The Director, Marketing Creative & Content reports to the Senior VP, Marketing and leads a team responsible for creative strategy, content development, and campaign execution.

Requirements

Experience in leading the creative function for a marketing organization.
Experience in strategy and delivery of high-quality, brand-aligned creative and content.
Experience in driving measurable outcomes like engagement, conversion, and growth.
Experience in partnering with senior marketing leaders to translate strategy into creative execution.
Experience in establishing and managing an in-house creative agency model.
Experience in supporting high-volume, multi-channel campaign delivery (digital, social, lifecycle marketing, enterprise initiatives).
Experience in overseeing agency relationships and creative production models.
Experience in balancing internal capabilities with external partners for optimal results.
Experience in ensuring creative outputs meet brand, regulatory, and performance expectations.
Experience in co-accountability for campaign performance outcomes.
Experience in leading a team responsible for creative strategy, content development, and campaign execution.
Experience in messaging architecture, campaign concepts, and experience design.
Experience in translating strategic briefs into creative concepts and messaging frameworks.
Experience in challenging and refining strategic briefs.
Experience in ensuring creative approaches support segmentation, targeting, and go-to-market strategies.
Experience in informing creative work with member insights, testing frameworks, and feedback loops.
Experience in building and leading an in-house creative agency model.
Experience in establishing creative workflows, intake governance, SLAs, and prioritization frameworks.
Experience in managing agency relationships and ensuring alignment with strategy, brand standards, and performance expectations.
Experience in determining the balance of in-house vs. external work based on complexity, capacity, expertise, and cost.
Experience in monitoring agency performance, cost efficiency, and output quality.
Experience in overseeing agency deliverables, timelines, feedback loops, and quality assurance.
Experience in supporting brand stewardship and evolution through execution.
Experience in overseeing content quality across all channels.
Experience in maintaining and enforcing brand guidelines, tone, and visual identity.
Experience in establishing brand governance mechanisms (creative reviews, approval processes, audits).
Experience in leading the development of campaign-level content strategy and storytelling frameworks.
Experience in ensuring storytelling consistency, clarity, and compellingness across touchpoints.
Experience in partnering with digital, channel, and social teams for content alignment.
Experience in driving consistency across owned, earned, and paid content.
Experience in driving improvements in engagement, content performance, and cross-channel consistency.
Experience in ensuring creative output meets regulatory, legal, and compliance requirements, especially in financial services.
Experience in partnering with Business Controls, Legal, and Compliance teams.
Experience in establishing quality assurance processes.
Experience in owning the operational execution of creative delivery.
Experience in owning creative workflow performance (intake, prioritization, throughput, delivery timelines).
Experience in owning creative readiness for launch.
Experience in partnering with Planning & Performance for campaign objectives, performance insights, and creative optimization.
Experience in partnering with Marketing Operations, Business Controls, and cross-functional teams for efficient, compliant, and scalable workflows.
Experience in driving continuous improvement in creative operations.
Experience in serving as a central integration point for creative execution.
Experience in participating in joint strategic brief reviews.
Experience in aligning with Planning & Performance on pre-production checkpoints.
Experience in co-leading post-campaign performance reviews.
Experience in leading and developing creative and content team members.
Experience in fostering a culture of creativity, accountability, collaboration, and continuous improvement.
Experience in building team capabilities for future needs (digital, content, AI, personalization).
Experience in providing coaching, feedback, and growth opportunities.

Responsibilities

Owns how the strategy is expressed, including messaging, storytelling, and concept development, in partnership with Planning & Performance.
Own and lead creative strategy, including messaging architecture, campaign concepts, and experience design.
Translate strategic briefs into compelling creative concepts, messaging frameworks, and campaign ideas.
Challenge and refine strategic briefs to strengthen clarity, insight application, and creative effectiveness.
Partner with Planning & Performance to ensure creative approaches support segmentation, targeting, and go-to-market strategies.
Ensure all creative work is informed by member insights, testing frameworks (e.g., A/B), and voice-of-member feedback loops.
Build and lead an in-house creative agency model, delivering efficient, high-quality creative services across the organization.
Establish creative workflows, intake governance, SLAs, and prioritization frameworks in partnership with Marketing Operations.
Ensure the team operates with speed, consistency, and strong quality controls.
Balance workload and capacity to meet demand while maintaining high creative standards.
Manage day-to-day agency relationships, ensuring alignment with strategy, brand standards, and performance expectations.
Determine what work is completed in-house vs. externally, based on complexity, capacity, expertise, and cost.
Monitor agency performance, cost efficiency, and output quality, making adjustments to optimize value and effectiveness.
Oversee agency deliverables, timelines, feedback loops, and quality assurance.
Partner with the SVP, Marketing on overall agency strategy while managing execution and performance.
Leverage execution and performance insights to inform brand evolution and improve creative effectiveness.
Ensure all creative and content deliverables are on-brand, consistent, and aligned with established brand standards.
Partner with the SVP, Marketing to support brand stewardship and evolution through execution (not ownership of brand direction).
Oversee content quality across all channels, including campaigns, digital, social, email, and marketing materials.
Maintain and enforce brand guidelines, tone, and visual identity in all outputs.
Establish brand governance mechanisms, including creative reviews, approval processes, and periodic brand audits to ensure consistency.
Lead development of campaign-level content strategy and storytelling frameworks, in partnership with Digital and Channel teams who own channel-specific execution.
Ensure storytelling is consistent, clear, and compelling across all member touchpoints.
Partner with Digital, Channel, and Social teams to ensure content aligns with channel strategy and member experience.
Drive consistency across owned, earned, and paid content environments.
Drive improvements in engagement, content performance, and cross-channel consistency.
Ensure all creative output meets regulatory, legal, and compliance requirements, particularly within a financial services environment while also ensuring creative quality and speed of execution.
Partner with Business Controls, Legal, and Compliance teams to ensure appropriate review and approval processes are followed.
Establish quality assurance processes to minimize risk while maintaining speed and efficiency.
Ensure creative processes and outputs adhere to all applicable policies, standards, and controls.
Own the operational execution of creative delivery across the enterprise, ensuring work is delivered efficiently, consistently, and at a high standard of quality while adhering to all regulatory and compliance requirements.
Own creative workflow performance, including intake, prioritization, throughput, and delivery timelines, ensuring alignment to enterprise priorities and minimal rework.
Own creative readiness for launch, ensuring all deliverables meet standards for quality, brand alignment, and executional clarity before entering market (distinct from Planning & Performance ownership of audience strategy, targeting, and measurement).
Partner with Planning & Performance (shared accountability) to align on campaign objectives and success metrics, leverage performance insights to continuously refine creative approaches and execution, and improve engagement and conversion outcomes through creative optimization.
Partner with Marketing Operations, Business Controls, and cross-functional teams to ensure creative workflows, approval processes, and production models are efficient, compliant, and scalable, with strong alignment to campaign timelines and enterprise priorities.
Drive continuous improvement in creative operations, balancing speed, quality, and strategic impact, and ensuring the function scales effectively to meet enterprise demand.
Partner closely with Planning & Performance (strategy, targeting, prioritization), Marketing Operations (workflow, execution, QA), Corporate Communications (message alignment), and External agency partners.
Serve as the central integration point for creative execution across all teams, ensuring aligned messaging, coordinated delivery, and a consistent campaign experience across channels and business units.
Participate in joint strategic brief reviews to ensure creative clarity and readiness before execution begins.
Align with Planning & Performance on pre-production checkpoints to reduce rework and improve speed to market.
Co-lead post-campaign performance reviews to identify creative optimization opportunities.
Ensure seamless integration from strategy to creative to execution with minimal rework.
Lead and develop Creative & Content team members, including designers, writers, and digital content specialists.
Foster a culture of creativity, accountability, collaboration, and continuous improvement.
Build team capabilities aligned to future needs, including digital, content, and AI-enabled creative, content personalization, or new channel capabilities.
Provide coaching, feedback, and growth opportunities to support team performance and development.