Director, Marketing & Business Development-V

Simon Property Group•Buford, GA

About The Position

The Director of Marketing and Business Development is responsible for generating revenue through the sale of shopping center and media assets, and for creating, developing, and implementing the center’s overall strategic marketing direction. The role markets and sells mall assets to consumers, advertisers, marketing companies, and the surrounding business community. The position is based at Mall of Georgia, including the Village Shops & Amphitheater.

Requirements

Bachelor of Arts or Bachelor of Science degree with an emphasis in sales, marketing, or business.
4–6 years of previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.
Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry.
Excellent interpersonal, communication, selling, and negotiation skills, with tact and diplomacy when interacting with others.
Superior computer skills and the ability to communicate effectively verbally, visually, and in writing.
Flexibility to work varied schedules, including weekends and evenings.
Strong team-building and coaching skills.
Ability to handle multiple projects simultaneously.
Ability to think strategically.
Strong organization and coordination skills.
Some overnight travel is required.

Responsibilities

Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to achieve the property’s financial sales goals.
Develop and implement retailer intensification strategies.
Promote platform program opportunities to retailers and secure retailer offers to enhance programming.
Execute national and regional SBV programs and initiatives at the field level.
Create annual marketing budgets based on retailer dues, allocating mandatory, discretionary, and media expenses to support platform programming, Simon initiatives, and brand messaging.
Forecast monthly and maximize marketing dollars by analyzing return on investment.
Develop and execute an annual marketing plan that uses platform programs, supports corporate marketing objectives, and advances center financial objectives, including EBITDA, SBV income, leasing, sales, overage rent, traffic, and market share.
Coordinate shopping center visual merchandising, signage, and advertising programs.
Maintain effective media relations by fielding media calls and preparing responses.
Drive growth of social media channels, including Facebook and Instagram fan bases, and increase data collection and SMS and email subscribers for the assigned business unit.
Participate in the Manager on Duty rotation, staff meetings, and other relevant management responsibilities as a member of the mall management team.