Director, Marketing & Business Development-V
About The Position
The Director of Marketing and Business Development is responsible for generating revenue through the sale of property and media assets and for creating, developing, and implementing the shopping center’s strategic marketing direction. The role markets and sells mall assets to consumers, advertisers, marketing companies, and the surrounding business community. The position develops and implements retailer intensification strategies, executes national and regional programs, manages marketing budgets and forecasts, and delivers an annual marketing plan aligned with center and corporate objectives. It also coordinates visual merchandising, signage, and advertising; manages media relations; grows social media audiences and customer data collection; and participates in mall management responsibilities, including the Manager on Duty rotation. Some overnight travel is required, and work schedules may include evenings and weekends.
Requirements
- Bachelor of Arts or Bachelor of Science degree with an emphasis in sales, marketing, or business.
- 4–6 years of previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.
- Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry.
- Excellent interpersonal, communication, selling, and negotiation skills, with tact and diplomacy when interacting with others.
- Superior computer skills and the ability to communicate effectively verbally, visually, and in writing.
- Flexibility to work varied schedules, including weekends and evenings.
- Strong team-building and coaching skills.
- Ability to handle multiple projects simultaneously.
- Ability to think strategically.
- Some overnight travel required.
- Strong organization and coordination skills.
Responsibilities
- Identify, create, and sell revenue opportunities by strategically positioning mall assets, media assets, and programming to achieve the property’s financial sales goals.
- Develop and implement retailer intensification strategies, promote platform program opportunities to retailers, and secure retailer offers to enhance programming.
- Execute national and regional SBV programs and initiatives at the field level.
- Create annual marketing budgets using retailer dues and allocating mandatory, discretionary, and media expenses to support programming, Simon initiatives, brand messaging, and center objectives.
- Prepare monthly forecasts and maximize marketing dollars by analyzing return on investment.
- Develop and execute an annual marketing plan that uses platform programs, supports corporate marketing objectives, and advances the center’s financial objectives, including EBITDA, SBV income, leasing, sales, overage rent, traffic, and market share.
- Coordinate shopping center visual merchandising, signage, and advertising programs.
- Maintain effective media relations by responding to media calls and preparing responses.
- Drive growth of social media channels, including Facebook and Instagram audiences, and increase data collection, SMS subscribers, and email subscribers for the assigned business unit.
- Participate in the Manager on Duty rotation, staff meetings, and other relevant management responsibilities as a member of the mall management team.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k)
- Life and AD&D insurance
- Disability insurance
- Flexible spending accounts
- Paid time off
- Bonus eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Director
