Director, Marketing & Business Development-III

Simon Property Group•Charlotte, NC

4d•Onsite

About The Position

The Director of Marketing and Business Development is responsible for generating revenue through the sale of property and media assets and for creating, developing, and implementing the shopping center’s overall strategic marketing direction. The role markets and sells mall assets to consumers, advertisers, marketing companies, and the surrounding business community. It combines revenue development, retailer programming, budgeting, marketing planning, media relations, and social media growth, while contributing to the mall management team.

Requirements

BA or BS degree with an emphasis in sales, marketing, or business.
4–6 years of previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.
Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry.
Excellent interpersonal, communication, selling, and negotiation skills, including tact and diplomacy when interacting with others.
Superior computer skills and the ability to communicate effectively verbally, visually, and in writing.
Flexibility to work varied schedules, including weekends and evenings.
Strong team-building and coaching skills.
Ability to handle multiple projects simultaneously.
Ability to think strategically.
Ability to travel overnight as required.

Responsibilities

Identify, create, and sell revenue opportunities by strategically positioning mall assets, media assets, and mall programming to achieve the property’s financial sales goals.
Develop and implement retailer intensification strategies.
Promote platform program opportunities to retailers and secure retailer offers to enhance programming.
Execute national and regional SBV programs and initiatives at the field level.
Create annual marketing budgets based on retailer dues, allocating mandatory, discretionary, and media expenses to support platform programming, Simon initiatives, brand messaging, and center objectives.
Forecast monthly and maximize marketing dollars by analyzing return on investment.
Develop and execute an annual marketing plan that uses platform programs, supports corporate marketing objectives, and positively impacts the center’s financial objectives, including EBITDA, SBV income, leasing, sales, overage rent, traffic, and market share.
Coordinate shopping center visual merchandising, signage, and advertising programs.
Maintain effective media relations by responding to media calls and preparing responses.
Drive growth of social media channels, including Facebook and Instagram fan bases, and increase data collection, SMS, and email subscribers for the assigned business unit.
Participate in the Manager on Duty rotation, staff meetings, and other management responsibilities as a member of the mall management team.