Director Market Research - Neuro Rare
About The Position
The Director Market Research will lead Lundbeck’s market research function and serve as the dedicated insights partner for its U.S. Neuro-rare teams. The role shapes and leads the research agenda for the portfolio to inform brand strategy, launch planning, and decisions that support patients. It develops a deep understanding of healthcare professionals, caregivers, patients, and payers, translating their needs and behaviors into clear business recommendations. The Director owns market research and Competitive Intelligence (CI), working closely with Marketing and Analytics and Customer Experience (ACE) to identify important questions, bring evidence to decisions, and help teams act on findings. The Director partners with neuro-rare commercial teams and the broader market research team to define priority business questions and an aligned research plan. The role builds understanding of rare epilepsy and MSA landscapes, including treatment pathways, referral patterns, unmet needs, and competitive dynamics. It explores treatment decisions and patient and caregiver experiences, and identifies clinical and practical factors affecting consideration, adoption, and access. The Director provides strategic insight to shape brand strategy and launch decisions, strengthens market opportunity and adoption assumptions with forecasting and analytics colleagues, and works with Marketing and ACE to measure launch progress and provide recommendations. The role also coordinates research and shared understanding with Medical Affairs, Advocacy, Patient Services, and Market Access. The Director leads, manages, and develops the Market Research team; oversees rigorous qualitative and quantitative research and innovative CI methods; manages research partners, RFPs, relationships, and budgets; and ensures adherence to Lundbeck research standards, privacy requirements, and compliance processes. The position may be based remotely, though Boston is strongly preferred. Domestic travel of up to 10–20% is expected, with additional Boston travel for remote-based employees as business needs require.
Requirements
- Accredited bachelor's degree.
- At least 10 years of progressive experience in customer insights and analytics in the pharmaceutical or biotech industry, or related consulting experience.
- Rare disease experience.
- Previous product launch and early pipeline experience.
- Experience applying behavioral economics or behavioral science techniques to uncover decision drivers and inform positioning, messaging, and customer engagement strategies.
- Significant working experience with qualitative and quantitative market research techniques, including multivariate analytical techniques.
- Strong verbal, written, and presentation communication skills with all levels of an organization.
- Ability to develop relationships and work effectively both independently and within a team.
- Demonstrated ability to influence others and build consensus.
- Knowledge of secondary data sources.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Willingness and ability to travel domestically up to 10–20%; remote-based employees will need to make additional trips to Boston.
Nice To Haves
- Advanced degree, including MBA, MS, or PharmD.
- Neuro research experience.
- Previous people leadership.
- Based in Boston, MA is strongly preferred.
Responsibilities
- Define priority business questions and a market research plan aligned with business objectives in partnership with neuro-rare commercial teams and the broader market research team.
- Challenge assumptions, identify gaps in understanding, and ensure research addresses decisions the team needs to make.
- Balance immediate research needs with foundational research that builds lasting market and customer understanding.
- Develop understanding of rare epilepsy and MSA landscapes, treatment pathways, referral patterns, unmet needs, and competitive dynamics.
- Explore healthcare professional treatment decisions and how patients and caregivers experience care, seek information, and advocate for loved ones.
- Identify clinical and practical factors that influence treatment consideration, adoption, and access.
- Provide strategic insight to shape brand strategy with cross-functional partners.
- Partner with forecasting and analytics colleagues to strengthen assumptions about market opportunity and potential adoption.
- Work with Marketing and ACE to define measures of launch progress and use research to provide actionable recommendations.
- Partner with Medical Affairs, Advocacy, Patient Services, and Market Access to build shared understanding and coordinate research where appropriate.
- Lead, manage, and develop the Market Research team, fostering alignment and a collaborative work environment.
- Lead continuous improvement initiatives and share knowledge of new research methodologies and approaches.
- Oversee qualitative and quantitative research with appropriate methodological rigor.
- Use innovative Competitive Intelligence methodologies to fill intelligence gaps and clearly communicate implications and insights.
- Manage research partners, including RFP solicitation, relationship maintenance, and budget activities.
- Adhere to Lundbeck research standards, privacy requirements, and compliance processes.
Benefits
- Flexible paid time off (PTO).
- Medical, dental, and vision health benefits.
- Company match 401(k).
- Eligibility for a 25% bonus target based on company and individual performance.
- Eligibility to participate in the company’s long-term incentive plan.
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What This Job Offers
Job Type
Full-time
Career Level
Director
