Director, Market Access Marketing (Pipeline)

Neurocrine BiosciencesSan Diego, CA

About The Position

Neurocrine Biosciences is a leading biopharmaceutical company dedicated to discovering, developing, and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine, and immunological disorders. The company has a diverse portfolio including approved treatments and a robust pipeline. This role leads the Market Access Psych/Neuro Franchise Marketing team, responsible for developing and executing payer and access strategies to optimize coverage and patient access. The position provides strategic direction and people leadership, translating broader Market Access and Commercial objectives into actionable strategies. Key responsibilities include planning and executing Market Access promotional initiatives, such as payer messaging, field training, and resource development, as well as managing vendors and project budgets. The role requires cross-functional collaboration with various departments including Marketing, Sales, National Accounts, HEOR/Medical Affairs, Advocacy, Regulatory Affairs, and Legal to drive alignment and achieve business objectives.

Requirements

  • BS/BA degree in marketing, business, health policy, scientific or related field AND 12+ years of relevant experience in payer marketing, access, managed markets, market development, and/or account management experience in a US pharmaceutical or biopharmaceutical organization.
  • Extensive previous managerial experience required.
  • Experience in CNS, rare disease, and pharmacy benefit products is ideal.
  • Experience in product launches and with products in limited distribution model strongly preferred.
  • OR Master's degree in health policy, scientific related field or MBA preferred AND 10+ years of similar experience.
  • OR PhD in related field preferred AND 7+ years of similar experience.
  • Demonstrated capabilities in strategic thinking, initiative, problem solving, and creativity.
  • In-depth knowledge and understanding of the drug development, regulatory review, and commercialization processes for specialty products, including limited distribution.
  • Able to maintain a consistent focus in an ever-changing environment ensuring strategic alignment for commercial success.
  • Track record of successfully defining market issues and opportunities and developing successful Market Access marketing campaigns.
  • Able to effectively represent the commercial perspective during Medical/Regulatory/Legal review of promotional/external facing materials with expertise using Veeva Vault Promo materials.
  • Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively.
  • Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization.
  • Applies in-depth knowledge of own function, business/commercial/scientific expertise to solve critical issues successfully and innovatively.
  • Evaluates key business/scientific challenges and completes complex, ambiguous initiatives having cross-functional impact.
  • Superior interpersonal skills, ability to understand perspectives, and effectively bridge significant differences across functional organizations, across cultural differences, and among executives.
  • Strong team-orientation with the ability to influence, lead, negotiate and work effectively at all levels in a matrixed and multi-cultural environment.
  • Highly communicative and maintains transparency both internally and externally.
  • Ability to manage multiple projects, set priorities, and meet deliverables.
  • Effective, confident, and inspiring leadership skills.
  • Excellent verbal and written communication; presentation skills are required along with strong project and process management capabilities.

Nice To Haves

  • Experience in CNS, rare disease, and pharmacy benefit products is ideal.
  • Experience in product launches and with products in limited distribution model strongly preferred.

Responsibilities

  • Lead the development of U.S. Market Access strategies, including identifying key issues, opportunities, critical success factors, and product positioning/messaging with payers.
  • Develop in-office Access related messaging and Integrated Delivery Network/Key Providers systems of care materials.
  • Accountable for the performance and results of Market Access Marketing within the assigned franchise, proactively identifying opportunities, risks, and resource needs.
  • Develop strategy, programs, and collateral to support education of physicians/staff on reimbursement and market access.
  • Co-lead cross-functional teams to design, develop, and execute comprehensive Pharmacy network strategies.
  • Lead Market Access contributions to annual and longer-range commercial planning, establishing strategic priorities, deliverables, resource requirements, and budget recommendations.
  • Develop annual Market Access strategic and tactical plan, including identification of key issues, opportunities, strategies, tactics/materials, ROI, and budget.
  • Identify market access market research needs and align on plans to translate findings into access and commercial strategies.
  • Evaluate market access performance against budget, implementing metrics to evaluate use and impact of materials.
  • Ensure all actions follow laws, regulations, policies, and demonstrate company values.
  • Oversee development of Market Access materials for sales team education.
  • Work with Corporate Account Director team, Sales, and Marketing to develop pull-through programs.
  • Partner with Legal and Compliance to ensure program consistency with laws, guidance, and corporate policies.
  • Provide leadership, coaching, and development to direct reports, establishing clear goals and performance expectations.
  • Build and develop team capabilities to support current and future business needs.
  • Other responsibilities as assigned.

Benefits

  • Retirement savings plan (with company match)
  • Paid vacation, holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits to include medical, prescription drug, dental and vision coverage
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