Director, Lifecycle Marketing

Blueprint

About The Position

Blueprint was founded by Bryan Johnson, who has the world’s best comprehensive biomarkers and is quantitatively the healthiest person on the planet. Blueprint is methodically built on science, with Bryan freely sharing his protocol, learnings, and data. The company has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all. The Director of Lifecycle Marketing will own the full customer journey from initial engagement (email signup, SMS opt-in, abandoned cart) through first purchase, repeat business, loyalty, and winback. This role is responsible for the performance of owned channels (email, SMS (future state), direct mail) and the strategy behind all automated and one-to-one touchpoints that convert leads into buyers and buyers into lifelong customers. Sitting at the intersection of acquisition and retention, this hands-on leadership role involves setting strategy, managing a high-performing team, and engaging directly with the work, such as QAing flows, analyzing cohort curves, or rewriting subject lines. The Director will collaborate closely with the growth and content teams to develop a strategic roadmap and ensure high-quality content for customers.

Requirements

7+ years in lifecycle, retention, or CRM marketing, with at least 2 years managing a team.
Scaled owned-channel revenue at a DTC or consumer e-commerce brand, ideally one doing $50M+ annually.
Built and optimized lead-to-purchase conversion programs: welcome flows, nurture sequences, abandonment recovery, and multi-channel touchpoint strategy.
Hands-on experience with direct mail as a conversion or retention channel, including vendor management, list strategy, creative, and measurement.
Deep fluency in Klaviyo is a must. You can build a flow yourself, but you also know when to hand it off.
Strong quantitative instincts. You design tests that isolate variables, you read cohort retention curves, and you're skeptical of last-click attribution. You can hang with the data team and find joy in identifying opportunities to test.
You think in systems (journeys, cohorts, LTV) rather than one-off sends.
You understand that a lead is an asset with a decaying value, and you build programs accordingly.
You're opinionated about craft but not precious. You'll kill your favorite flow if the data says to.
You default to writing things down: briefs, test plans, postmortems.
You care about the customer experience of getting our emails. You read them on your phone in bed and flinch when something's off.

Nice To Haves

Experience with subscription mechanics, loyalty programs, or complex segmentation is a strong plus.

Responsibilities

Lead-to-customer conversion. The flows, touchpoints, and offer strategy that move subscribers and site visitors to first purchase. This includes welcome series, browse and cart abandonment, lead nurture, and direct mail programs targeting warm leads.
Retention P&L. Revenue from email, SMS, and other owned channels, plus LTV, repeat purchase rate, and churn/reactivation for subscription customers.
Lifecycle strategy end-to-end. The full journey map, including pre-purchase nurture, welcome, post-purchase, replenishment, winback, VIP, and subscription lifecycle, along with segmentation, cadence, channel mix, and offer economics. You must be able to build a future-looking business case.
Direct mail program. Partnering with vendors and internal ops to design and measure DM touchpoints for lead conversion, reactivation, and high-value cohorts.
Campaign and flow execution. A team producing a high volume of promotional campaigns and evergreen automations, with a rigorous testing program behind both.
Team leadership. Setting priorities, unblocking, and supporting the analysis of your team’s work.
Measurement. Incrementality testing, holdouts, attribution, and reporting on results.