Director, Integrated Social Performance Operations

Horizon Media•New York, NY

1d•$150,000 - $170,000•Hybrid

About The Position

The Director, Integrated Social Performance Operations leads performance intelligence across Spectrum’s paid, owned, earned, influencer, creator, community management, and social listening ecosystem. The role combines data from multiple agencies, channels, and measurement workstreams into strategic recommendations that improve business performance, connecting measurement with activation and informing investment, creative, audience, and content decisions. Working across Paid Media, Organic, Influencer, Community Management, Creative, Analytics, Technology, Automation, and client leadership, the Director identifies optimization opportunities and ensures that insights lead to measurable business outcomes. The role owns integrated performance frameworks, executive reporting and narratives, cross-channel testing, optimization reviews, reporting standards, and reusable playbooks. The position requires a strategic, collaborative leader who connects data to action and drives continuous improvement across the integrated social ecosystem.

Requirements

At least 10 years leading social performance strategy, intelligence, measurement, and optimization across paid, owned, earned, influencer, and creator ecosystems.
Experience synthesizing cross-channel data into strategic business recommendations.
Background partnering across social paid, owned, earned, influencer, creative, and analytics teams.
Executive-level storytelling and client leadership experience.
Deep expertise across Meta, TikTok, Reddit, YouTube, LinkedIn, Pinterest, Snapchat, and Nextdoor.
Strong understanding of MMM, lift studies, attribution, Adobe, first-party measurement, and social listening tools such as Hootsuite or Sprout.
Experience with Tableau, Power BI, Looker, Excel, and automation tools.
Strategic, collaborative leadership approach that connects data to action, challenges the status quo, and drives continuous optimization.

Responsibilities

Develop and maintain an integrated view of performance across paid, owned, earned, influencer, creator, community management, and social listening.
Synthesize Adobe, MMM, lift studies, CAPI diagnostics, platform reporting, and social listening into executive-ready business narratives.
Translate performance data into prioritized recommendations and connect outcomes to business objectives and future investment decisions.
Identify trends in audience behavior, creative effectiveness, platform performance, AI adoption, and consumer sentiment.
Partner with Paid Media, Organic, Influencer, Community, Creative, and Analytics teams to create coordinated optimization plans.
Develop decision frameworks for media investment, creative iteration, audience strategy, influencer selection, and content distribution.
Track recommendations through execution and measure business impact and continuous improvement.
Identify opportunities to scale high-performing content, creators, audiences, and platform strategies while refining underperforming tactics.
Own integrated measurement frameworks, scorecards, and reporting standards across paid, owned, earned, influencer, creator, and community activity.
Design and evaluate cross-channel testing programs to improve media, creative, and content effectiveness.
Standardize taxonomy, governance, and KPI frameworks across agency partners.
Partner with Analytics, Technology, data engineering, and Automation teams to improve dashboards, data quality, automation, governance, and actionable intelligence.
Ensure every performance intelligence deliverable includes insights, implications, and recommended actions.
Lead optimization reviews, post-campaign debriefs, and executive business reviews focused on actions and accountability.
Build reusable playbooks and best practices from testing and performance learnings, and scale successful approaches across the ecosystem.
Serve as a link among Media, Creative, Strategy, Analytics, Influencer, Community, and client stakeholders.