Director, Integrated Media Planning

Adelphi GroupNew York, NY
$90,000 - $215,000Hybrid

About The Position

The Director, Integrated Media Planning role is one of the most exciting and challenging roles in our organization. The Director manages the daily strategic needs of the business and integrates with the broader OMD teams, creative partners, media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership and ideas. The Director has a strong appetite for new technology, emerging media, and culture. They understand and embrace the passion that the consumer has for our clients‘ brands. They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve. The Director is key to helping OMD stay ahead of clients and lead the competition.

Requirements

  • Graduate of a four-year college or university
  • 10+ years of integrated media planning experience
  • Track record of handling big client ambitions
  • Ability to create and execute a holistic channel approach to planning
  • Experience collaborating with media owners, agency business units and creative agency partners
  • Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
  • Advanced knowledge of media fundamentals and an ability to educate at all levels
  • Strong comfort level with data, analytics, and measurement
  • Theme Park and retail experience required

Responsibilities

  • Collaborative Partnership – embraces and drives the oneOMD approach by building partnerships with others on behalf of our clients.
  • Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
  • Hunger for Innovation – our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
  • Relationship Building – practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
  • Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.
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