Director, Integrated Investment

Horizon Media•New York, NY

1d•$140,000 - $165,000•Onsite

About The Position

Horizon Media, founded in 1989, is a leading marketing and advertising firm known for its innovative approach and personal client service. Headquartered in New York City with offices in Los Angeles and Toronto, Horizon is consistently recognized as a top workplace. The company fosters an environment of belonging, valuing diverse perspectives and empowering employees. Their success is built on hiring talented individuals, challenging them, and providing ample growth opportunities.

Requirements

Interest in the video and digital landscape.
Data-powered mindset.
Comfortable working with large sets of data and numbers.
Problem-solving skills with foresight and ability to develop creative solutions.
Results-oriented, motivated, proactive, and resourceful.
Strong, effective communicator and team player.
Detail-oriented with commitment to follow through.
Independent worker with effective time management and organizational skills.
Flexible and able to succeed in a fast-paced environment.
Takes pride in ownership of work and demonstrates accountability.
Ability to mentor and teach team members.
Motivated and eager to learn.
Advocate for and supporter of diversity, equity, and inclusion.

Nice To Haves

Experience working in a fast-paced advertising/marketing environment.
1-2 years’ experience related to active buying and planning.
Experience with national buying across the linear and digital landscape.
Background in analyzing and managing buys towards campaign performance metrics.
Strong proficiency in Media Math.
Experience using Prisma.
Knowledge of various channels and buying methods (video, display, programmatic, social).
Familiarity with marketing principles, analytics, and concepts.
Confidence within Microsoft Office Suite, especially Excel and PowerPoint.
Experience in negotiating and constructing digital media plans.
Competence within systems and tools related to the media planning process (e.g., media management system, billing system, competitive and targeting tools).
Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred).

Responsibilities

Collaborate with team members for strategy and plan development.
Identify how digital strategy aligns with overall brand communication goals.
Utilize Horizon Media's planning, evaluation, and buying tools for analysis and reporting.
Participate in team brainstorms for plan development.
Monitor and apply knowledge of digital trends, tools, and opportunities.
Contribute to the creation and presentation of media-specific documents.
Gather rates for planning costs.
Negotiate and steward buys across multiple accounts.
Analyze daypart mixes and pricing within plans.
Lead RFP creation, review partner responses, compile proposal analysis, and drive negotiations.
Oversee accuracy of plan details and insertion orders in internal systems.
Maintain collaboration with key contacts including Partners, Creative Agencies, Paid Social, and Programmatic.
Set up campaigns in Prisma and SBMS.
Implement site tagging and ensure trafficking is executed properly.
Issue specs documents, IOs, and ensure all materials are received.
Oversee the creation of campaign post-launch information for proof of placement.
Work with associates on mid-campaign reconciliation, billing, pacing, validation, and brand safety.
Manage market budgets and deliverables.
React quickly to campaign results and implement optimizations.
Assist with budget maintenance, clearance spreadsheets, and campaign data.
Ensure all deals are delivering throughout the flight.
Participate in campaign results meetings/calls.
Monitor and report on media campaigns, communicating optimization opportunities and challenges.
Analyze ad verification and ad server data to provide critical thinking and actionable insights.
Provide data for dashboards/Excel trackers, ensuring accuracy.
Analyze MSAs and delivery reports from partners quarterly.
Reconcile monthly invoices and track monthly totals by deal.
Work with the billing department to ensure correct invoice input.
Resolve discrepancies with partners.
Train Assistants and onboard new Associates.
Delegate tasks and provide real-time feedback to direct reports.
Develop and maintain strong relationships with internal departments and external partners.
Manage relationships effectively up and down the team structure, collaborating with senior associates and supervisors.