Director, Institutional Customer Marketing, Platforms (Secondment / 12-18 Months)

Pfizer•New York City, NY

5d•Hybrid

About The Position

The US Commercial organization, which is in the Global Hospital & Biosimilars organization, is comprised of over 200 products, spanning more than 10 therapeutic areas, with annual revenue of over $2.5B. The Director, Institutional Customer Marketing, Platforms will be directly responsible for marketing strategy and execution for Customer Engagement and New Business Opportunities and will partner with the Customer Marketing and Communications team and Hospital and Biosimilar portfolio leads to identify, promote, and provide marketing support for portfolio-wide disruptive business strategies and customer ventures to accelerate growth and innovation across the U.S. Hospital and Biosimilar businesses. The Director, Institutional Customer Marketing, Platforms is responsible for leading the development and execution of omnichannel marketing strategies for SOLU-CORTEF® and Ready-to-Use sterile injectable drug-device combination platforms that effectively reach and drive awareness among key sterile injectable customer audiences including hospital clinicians/pharmacy, Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs) and achieve growth and sales objectives. In this role, the colleague will develop marketing and brand strategy plans based on data-driven insights, working collaboratively with agency as well as internal partners including portfolio, sales, and commercial analytics functions. This role will also be responsible for Surgical marketing for in market and impending launch(es). This role will also oversee management of Pfizer Hospital’s digital presence and key platforms. This role is part of the Global Hospital & Biosimilars organization, which supports the marketing and customer communications for the US Hospital business including Sterile Injectables, Biosimilars and Surgical. The Director, Institutional Customer Marketing, Platforms, reports directly to the US Hospital Customer Marketing and Communications Lead.

Requirements

Applicant must have a bachelor's degree with at least 8 years of experience; OR a master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience
10+ years of experience in pharmaceuticals, medical device or related industry
5+ years in Sales, Marketing or Communications
Strong understanding of marketing best practices, strategy and tactical execution
Ability to articulate and generate a strong brand vision and strategy and carry it all the way to tactical planning and successful execution across diverse channels in a dynamic marketplace.
Strong knowledge of healthcare and biopharmaceuticals industries.
Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
Ability to manage multiple and diverse product lines and customer segments.
Experience working with agency partners and/or leading agency partner relationships, including agency budget management.
Strong project management experience; track record of reliable and timely marketing planning and execution.
Strong leadership skills; ability to influence others and lead without authority in a matrixed environment.
Proactive self-starter, able to work autonomously, manage multiple projects independently, work with tight deadlines and maintain professionalism under pressure.
Analytical and problem-solving skills, with a demonstrated ability to gather, understand, evaluate information from various sources and establish links between data, draw logical conclusions and provide appropriate recommendations in a timely manner.
Excellent written and oral communications skills, including presentation/PowerPoint skills.
Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation and stakeholder management skills.
Team player.
Entrepreneurial mindset.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Permanent work authorization in the United States.

Nice To Haves

MD/DVM with 4+ years of experience.
Preferred knowledge of hospital generics / sterile injectables and Biosimilars market.
Understanding of financial performance measures and/or P&L management experience.

Responsibilities

Leading the development and execution of omnichannel marketing strategies for SOLU-CORTEF® and Ready-to-Use sterile injectable drug-device combination platforms.
Developing marketing and brand strategy plans based on data-driven insights.
Responsible for Surgical marketing for in market and impending launch(es).
Overseeing management of Pfizer Hospital’s digital presence and key platforms.
Analyzing key market trends, customer needs, and competitive landscape to develop differentiated, omnichannel marketing campaigns and plans for Pfizer Hospital’s Ready-to-Use platforms and Biosimilars.
Managing execution of marketing plans including overseeing content and asset development and deployment, media strategy deployment, print and digital presence.
Collaborating closely with customer-facing colleagues to ensure marketing assets and selling tools are fit-for-purpose and field colleagues are appropriately trained on their utilization.
Partnering with US Hospital communications and marketing colleagues to ensure RTU brand priorities and content are reflected in pan-portfolio marketing efforts.
Developing and executing the US Hospital customer adboards in order to gain feedback on the customer experience.
Collaborating effectively with the Review Committee team, responsible for ensuring all materials are developed compliantly.
Assessing marketing tactical performance and implementing optimization strategies.
Soliciting qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends.
Managing budget, internal and external teams and agency resources necessary to drive implementation of Ready-to-Use marketing strategies and tactics.