DIRECTOR, INDIVIDUAL DIRECT CHANNEL (HYBRID)

Green Shield Canada•Toronto, ON

3d•Hybrid

About The Position

GreenShield is a not-for-profit social enterprise focused on improving health and benefits for Canadians. They are seeking a Director, Individual Insurance Direct Channel to lead growth, sales, retention, and profitability initiatives for their Individual Insurance business. This role involves leading a team of 17 individuals, including managers and licensed agents, and overseeing external vendors. The director will be responsible for building a best-in-class Call Centre Sales Function, transforming the group benefits conversion program, optimizing direct-to-consumer distribution through various channels, and enhancing the individual insurance retention program. A key aspect of the role is fostering a culture of results, collaboration, accountability, and innovation within the team.

Requirements

10+ years of progressive insurance industry experience within Individual/Retail Insurance, preferably within Health and Dental, Travel and Life insurance
Proven track record building, running and optimizing a phone sales channel, guiding people, technology, and process to deliver best in class results and client experience
Proven track record managing sales programs including retention, group conversion, and/or direct to consumer strategies, guiding CRM / lead optimizing, leveraging propensity models to elevate growth, and bringing a deep client and analytical focus to achieving industry leading performance
Exceptional financial and analytical aptitude extracting insights from data and formulating customer first strategies, optimizing sales performance, and P&L management
Deep understanding of the individual insurance competitive landscape, including product, pricing, and direct to consumer sales strategies
Excellent written and verbal communication, presents with confidence to executives and able to influence senior leaders across the organization
An experienced passionate people leader who attracts, nurtures and motivates talent, creating a culture of collaboration, results focus, and innovation
Proficiency in English is required for this position.

Nice To Haves

Bachelor’s degree in Business Administration, MBA or Master’s Level Qualification

Responsibilities

Build and run a best-in-class Call Centre Sales Function, leading both the in-house sales team and oversight of external vendor (~35 licensed advisors overall), designing and executing on a transformative roadmap to elevate the performance of the phone channel and deliver best-in-class performance leveraging phone sales best practices, technology, and enterprise wide capabilities.
Transform GreenShield’s group benefits conversion program into an industry leader by implementing best-in-class initiatives related to operations, marketing, technology, and analytics.
Work closely with the Enterprise Marketing function to optimize GreenShield’s distribution of Individual Insurance through direct response television and digital.
Optimize the performance of the individual insurance retention program, leveraging industry best practices, sales tools, and technology to elevate retention performance.
Build and lead a high-performing team, foster a culture of results focus, collaboration, accountability, and innovation.