Director I Digital Marketing (Hybrid)

American Medical Association•Chicago, IL

2d•Hybrid

About The Position

The American Medical Association (AMA) is seeking a Director I Digital Marketing for their Marketing & Membership Experience team. This hybrid role, based in Chicago, IL, requires three days a week in the office. The position is responsible for developing and implementing SEO, CRO, and IA plans across AMA digital platforms to drive organic traffic, improve content discoverability, increase conversion rates, and enhance user engagement. The role involves leading content strategy development for all funnel stages and audience segments, analyzing and optimizing website navigation and conversion, and overseeing digital personalization campaigns for membership acquisition and retention. This is a management position that requires frequent collaboration with other AMA departments.

Requirements

Bachelor’s Degree required; concentration in Marketing, Advertising, Communications, Journalism, User Experience, or other related coursework preferred.
10+ years of experience leading digital marketing, publishing, and growth functions in services, media, e-commerce, or relevant industries.
5+ years experience with staff management, with proven ability to lead full-time and contract resources.
Digitally-savvy and customer-centric, with a proven ability to transform customer insights into digital experiences that drive organization relevance and growth.
Results-oriented and a drive to win; solutions-oriented with a win-win mentality internally.
Proven ability to navigate C-suite while also being able to roll-up sleeves to mentor and deliver quick results.
Metrics-driven with ability to analyze, interpret, and apply insights to develop strategies and plans.
Exceptional time and project management skills, with focus on process improvement and workflow efficiency.
Superior written and oral communication skills, including experience presenting in a large group setting, with an ability to handle executive level discussions as well as technical deep dives.
Proficiency in using Google Analytics, Quantum Metric, Optimizely, VWO, Salesforce Marketing Cloud, or other similar applications.
Experienced with CMS, for example Drupal or WordPress.
Experienced in use of SEMRush, BrightEdge, Moz, Similarweb, or similar applications.
Experienced in use of JIRA, Asana, MS Office, other similar applications.

Responsibilities

Define a data-driven, growth-focused content strategy to strengthen the organization’s mission and enhance the member experience.
Conduct keyword and other digital research to inform go-to-market strategies and improve the organization’s understanding of the customer’s digital footprint.
Perform routine content audits to inventory and optimize content, as well as expose gaps/opportunities.
Advise the organization on open access and member-only content based on industry best practices and trends, collaborating with the product teams to define requirements of new functionality.
Develop and distribute routine reporting on content performance, translating data into actionable insights for stakeholders.
Work on special projects and committees as assigned.
Develop a roadmap to optimize the highest volume and value user paths across AMA digital properties.
Lead A/B testing experiments, including design and results reporting in collaboration with analytics team.
Create personalized content and digital user experiences; design and execute campaigns to support acquisition and retention goals in collaboration with membership marketing.
Collaborate with product and channel teams to increase user identification opportunities.
Manage and improve the organization and accessibility of content on AMA digital properties, including navigation, taxonomy, and search functionality.
Develop multi-site (including subdomains and microsites) wayfinding solutions to improve internal and external search accuracy, enhance discoverability, and strengthen the AMA’s overall digital footprint.
Develop and distribute routine reporting on IA key performance indicators.
Collaborate with the product teams on the management and enhancement of UI and UX experiences.
Lead, mentor and provide management oversight for professional staff.
Responsible for setting objectives, evaluating performance and developing staff.
Identify opportunities for advancing staff skills and expertise.
May include other responsibilities as assigned.