Digital Merchandising & Marketing Analyst, Hybrid

Belk•Charlotte, NC

1d•Hybrid

About The Position

The Digital Merchandising & Marketing Analyst is responsible for creating a best-in-class customer experience through the planning, building, and validation of global landing pages, seasonal shops, and site navigation across belk.com and the Belk app. This role utilizes applied knowledge of Digital Merchandising & Marketing to develop and execute improvements in customer shopping experience to increase revenue and conversion. The analyst will manage all aspects of the building and maintenance of global landing pages, seasonal shops, and brand shops, partnering cross-functionally across digital merchandising, marketing, taxonomy, and merchandising to develop and execute strategies. They will lead pre-planning meetings, attribute curated assortments, and manage product updates. Collaboration with the Digital Merchandisers and Taxonomy team to define proper taxonomy and attribution is key, as is briefing creative content and assets and validating shop builds and content across platforms. The role involves performing competitive analysis and analyzing customer behavior to identify opportunities and optimize the site, as well as assisting with content briefs and requests. Monitoring the site experience in partnership with the analytics team and providing reporting and analytics for recaps is also a core function. A daily site review to ensure accurate online product presentation and making necessary updates is required. The analyst will serve as the digital subject matter expert for cross-functional partners and assist with communication to various teams and vendors.

Requirements

Bachelor's Degree in related field
3-5 years digital merchandising or digital marketing experience
Experience operating successfully in a fast-paced, changing environment
Knowledge of principles in Marketing, Merchandising, or User Experience
Proficiency in Microsoft office, outlook, web content management system, and web analytics
Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
Understanding of KPIs, data analysis and reporting
Understanding of web site information architecture, taxonomies and site mapping
Collaborative nature and strong communication skills

Responsibilities

Manage all aspects of the building and maintenance of global landing pages, seasonal shops, and brand shops.
Partner cross-functionally across digital merchandising, marketing, taxonomy, and merchandising to develop & execute.
Lead pre-planning meetings for assigned global pages and partner with marketing and digital merchandising teams to align on strategy, assortment, and timing.
Attribute curated assortments for all assigned global and seasonal shops, and manage default color updates, boosting, and ongoing product additions and removals following launch.
Partner with Digital Merchandisers and Taxonomy team to define proper taxonomy and attribution and submit and manage taxonomy requests for all areas of responsibilities.
Brief creative content and assets and validate shop builds and content across belk.com, the Belk app, and email to ensure accuracy prior to and following launch.
Performs competitive analysis and analyzes customer behavior to assist in opportunities and site optimization.
Assist with content briefs, requests, and validation for areas of responsibility and one-off project requests.
Monitor site experience in partnership with analytics team and provide reporting and analytics to support pre-planning and post-launch recaps for assigned pages and shops.
Performs daily site review to ensure accurate online product presentation.
Assist in making any corrections and necessary updates.
Serves as the digital subject matter expert for cross-functional partners.
Assist with communication to digital teams, marketing, vendors, and merchandising teams.
Performs other duties as assigned
Complies with all policies and standards