Director, Head of Creative

TwitchSeattle, WA
$184,500 - $274,600Onsite

About The Position

As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and the ability to champion creative initiatives that raise the quality bar, while resonating with our diverse community of streamers and viewers.

Requirements

  • Leadership experience: 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers.
  • Strategic vision: Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives.
  • Communication skills: Exceptional ability to synthesize and present complex creative concepts to executive audiences.
  • Global Brand and Agency Management: Proven track record of managing global brand standards and high-value external agency relationships to deliver results.
  • Data-driven mindset: Experience using performance insights and market trends to inform creative decisions and campaign strategies.
  • Education/Experience: Bachelor’s degree in a design-related field or equivalent practical experience.
  • Portfolio: A portfolio or case studies demonstrating strategic creative leadership, brand building, and campaign impact is required.

Nice To Haves

  • Proven experience building creative strategies where the user/creator voice is the primary brand asset, effectively navigating the balance between corporate standards and community authenticity.

Responsibilities

  • Lead and develop: Build and mentor a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.
  • Drive creative strategy and long-term vision: Partner with cross-functional leaders to align business objectives with long-term creative vision.
  • Oversee brand identity: Maintain global visual and verbal brand standards across all markets to ensure consistency.
  • Lead agency partnerships: Direct external partners and agencies to deliver creative excellence under tight timelines.
  • Influence senior leadership: Champion creative initiatives to senior stakeholders through data-driven storytelling to secure alignment.
  • Champion innovation: Stay current with industry trends and technology to elevate the brand and inspire breakthrough work.

Benefits

  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount
  • sign-on payments
  • restricted stock units (RSUs)
  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
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