Director, HCP Marketing, Gyn-Onc
About The Position
At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees. Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so. Does this inspire you and feel like a fit? Then we would love to have you join us! The Director, HCP Marketing Gyn-Onc, will design and execute the HCP launch plans including the brand's first launch. This critical role will report directly into the VP, US Sales & Marketing, Gyn-Onc , and be expected to work closely with Gyn-Onc Consumer Marketing & Digital Marketing teams. He/she will own the HCP experience and strategy for Gyn-Onc and be an important contributor to the overall product marketing, extended launch teams, and annual brand planning process. The Director, HCP Marketing Gyn-Onc will have the opportunity to set and own the strategy for the initial and subsequent launches. Success in this role will require a collaborative mindset, recent launch experience, and a proven track record operating in an emerging/developing organization. Work arrangement: This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.
Requirements
- Bachelor’s degree from an accredited institution is required.
- 10+ years of progressive responsibilities within oncology marketing
- Brand launch experience is required.
- Ability to travel domestically up to 25%
- Deep understanding of HCP marketing, Key account strategy, and GPO marketing concepts within pharma/biotech
- Recent (ADC, IO, targeted therapy, personalized medicine) solid tumor and/or gynecologic oncology launch experience
- Experience working in the highly complex, dynamic environment of an emerging organization
- Ability to work cross-functionally and on multiple projects simultaneously
- Ability to thrive in ambiguity, with an entrepreneurial mind-set and a track record of results
- Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization
- Strong communication and presentation skills
Nice To Haves
- Master’s degree is preferred.
- Launch experience within gynecologic oncology is preferred.
- Startup, emerging pharma, or new team experience desired
Responsibilities
- Serve as the brand team expert on current and evolving platforms and opportunities related to HCP, institution, and key accounts in gynecologic oncology
- Lead a team of HCP marketers
- Establish and pull through the brand strategy
- Seamlessly integrate professional promotional strategies into the overall product brand plan
- Manage detailed tactical plans and develop related content to drive brand goals
- Collaborate to provide critical input into HCP/Key Acct Institution profiles, targeting and segmentation
- Partner with Gyn-Onc Consumer Marketing and Digital Marketing to develop and implement cohesive brand campaign, creative, positioning and messaging, etc.
- Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
- Track and provide key performance indicator reports
- Represent brand during Medical/Legal/Regulatory review meetings to ensure launch readiness
- Work collaboratively with Genmab sales leadership (and field input teams), and other relevant Genmab functions
- Work productively to lead through external agency partners, key internal stakeholders, and cross functional groups within Genmab
- Drive engagement and partnerships with relevant professional societies and marketing advisory boards
- Manage project timelines, budgets and all key deliverables aligned to effective launch readiness
Benefits
- 401(k) Plan: 100% match on the first 6% of contributions
- Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
- Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
- Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
- Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
- Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
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What This Job Offers
Job Type
Full-time
Career Level
Director
