Director, GTM Strategy & Planning

Edmentum
•$140,000 - $160,000•Remote

About The Position

Edmentum is seeking a strategic leader to shape how its go-to-market organization plans, prioritizes, and grows. The Director, GTM Strategy & Planning serves as a trusted advisor to sales leadership, translating market insights, business priorities, and organizational goals into actionable strategies that drive growth. The role combines strategic thinking with hands-on execution to help teams focus on the opportunities that matter most. The Director leads annual sales and customer success planning, including organizational design, territory strategy, quota setting, capacity planning, and compensation modeling. The position also advises sales leaders on go-to-market strategy, monitors industry and funding trends, leads strategic initiatives, and establishes the operating cadence, policies, and governance needed to support an effective sales organization. This leader guides organizational changes and develops a high-performing strategy and operations team while working closely with Sales, Marketing, Customer Success, and Finance. Edmentum is a Remote First organization. The stated salary range is $140,000–$160,000 USD. Benefits include medical, dental, and vision insurance, a 401(k) retirement plan with company matching, a time away program, volunteer time away, a winter office closure at the end of December, and wellness resources.

Requirements

  • At least 8 years of experience in sales strategy, go-to-market strategy, revenue operations, sales operations, management consulting, business operations, or related commercial strategy functions, including direct people leadership experience.
  • Experience leading complex sales planning processes, including bookings targets, capacity planning, and territory design.
  • Experience partnering directly with sales leaders and executive stakeholders to develop go-to-market strategies and drive business outcomes.
  • Experience building and running sales operating rhythms, policies, and governance that scale with the business.
  • Ability to develop strategy and execute it hands-on.
  • Experience evaluating market dynamics, competitive trends, and business opportunities to inform strategic decisions.
  • Strong business and financial acumen and ability to connect planning decisions to commercial outcomes.
  • Experience leading teams through territory realignments, reorganizations, or other significant sales changes.
  • Ability to turn complex tradeoffs into clear, actionable recommendations for senior leaders.
  • Track record of building and mentoring high-performing teams in fast-paced environments.
  • Collaborative approach and ability to work cross-functionally across Sales, Marketing, Customer Success, and Finance.
  • Adaptability, curiosity, and enthusiasm for solving strategic problems in ambiguous or evolving situations.
  • Willingness to take on evolving responsibilities based on business needs.

Responsibilities

  • Lead annual sales and customer success planning, including organizational design, territory strategy, quota setting, capacity planning, and compensation modeling.
  • Advise sales leaders on go-to-market strategy by identifying market trends, business opportunities, and emerging risks, and translating insights into actionable recommendations.
  • Monitor industry, policy, and state-level funding trends and translate findings into strategic priorities that support sales growth and market expansion.
  • Lead strategic initiatives that improve commercial effectiveness, accelerate growth, and support evolving go-to-market motions.
  • Design and lead business review and planning-cycle cadences that keep the organization aligned.
  • Develop sales policies, rules of engagement, and territory and account assignment governance.
  • Guide the sales organization through territory realignments, reorganizations, and new go-to-market motions.
  • Develop a high-performing team of strategy and operations professionals and cultivate a culture of ownership and impact.
  • Partner with Sales, Marketing, Customer Success, and Finance to turn planning decisions into action through clear communication and cross-functional alignment.

Benefits

  • Medical insurance with various plan options
  • Dental insurance with various plan options
  • Vision insurance with various plan options
  • 401(k) retirement plan with company matching
  • Time away program
  • Volunteer time away
  • Winter office closure at the end of December
  • Wellness resources
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