Director, Growth Marketing

7shifts•Saskatoon, SK

1d•CA$179,000 - CA$219,000•Hybrid

About The Position

As Director of Growth Marketing at 7shifts, you'll own the growth function end-to-end: pipeline for sales, self-serve activation, and ACV expansion across 55,000 customers. Reporting to the Chief Marketing Officer, you'll lead a team of 4–5 growth marketers across paid, organic, lifecycle, web, and and events, working shoulder-to-shoulder with GTM Engineering to turn campaigns into systems. The job is to build a growth engine that does two things at once: run high-velocity, low-ACV motion that fits how SMB restaurants actually buy, and run targeted, multi-touch MM SaaS plays for the multi-location operators that make up our most valuable accounts. Most growth leaders can do one of those well. We need someone who can run both, allocate budget between them with conviction, and know which lever to pull when the pipeline mix shifts. You'll own the budget, the targets, and the team. You'll set the strategy across acquisition and expansion, build the operating model your team runs against, and partner with GTM Engineering to ship automation that compounds. AI is not a side project here, it's how this function operates: agents that monitor spend, scripts that surface ICP segments, and workflows that personalize at scale. You're hiring builders, and you're building yourself.

Requirements

8+ years in growth, performance, or demand generation, with at least 3 years managing a team of marketers in a B2B SaaS environment
A track record of developing marketers, not just managing them. You set clear expectations, run 1:1s with intent, and people who've worked for you can point to how they grew. You've hired well and performance-managed when needed
Direct experience running a meaningful annual budget ($2M+) across paid, lifecycle, web, and emerging channels, with a track record of hitting CAC and pipeline targets quarter over quarter
Experience operating across both ends of the SaaS spectrum: high-velocity, low-ACV motion (where volume, automation, and self-serve dominate) and traditional MM SaaS motion (where ABM, multi-touch, and sales partnership dominate). You’ve built playbooks for both and know when each applies
Hands-on enough to still write a Google Ads QBR yourself, debug a tracking break, or sketch a landing page before passing it off. You don’t lead from a deck
Comfort writing code or building automations to solve problems your team can’t get to. Python, SQL, Zapier, LLM workflows, agent frameworks. You’ve shipped automations that ran in production and saved real time
Strong analytical instincts. You’re fluent in dashboards, comfortable with marketing attribution debates, and you connect activity to revenue without hand-waving
A point of view on positioning, segment priority, channel mix, and operating model. You bring opinions to the table, tell the truth fast, and back it with data. We don't need a Director who waits to be told what to think

Nice To Haves

Restaurant, multi-location SMB, or hospitality-tech experience is a strong plus.
Experience in companies that run both PLG and sales-assisted motions in parallel

Responsibilities

Own the growth number: CAC, pipeline contribution, self-serve activation, and net revenue retention contribution from customer marketing. You set the targets with the CMO, you allocate budget across channels and team, and own the result
Lead and develop a team of 4-5 growth marketers: Hire, coach, and unblock. Set clear ownership across paid, web/CRO, lifecycle, customer marketing, and emerging channels. Run a planning cadence that ties weekly execution to quarterly targets without drowning the team in process
Set the acquisition strategy: Decide where the next dollar goes across paid (Google, LinkedIn, Meta, programmatic), partnerships, events, webinars, direct mail, organic, and self-serve funnel optimization. Build the test-and-scale framework that moves the team from $0 channel test to scaled program in a quarter
Drive ACV expansion through customer marketing: Build the marketing motion that turns existing customers into multi-product, multi-location accounts. Partner with CS and Account Management on cross-sell campaigns, in-product nudges, and lifecycle programs that lift ARPL
Build the system, not just the campaigns: Partner with GTM Engineering to ship automation that scales: real-time spend reallocation, ICP-aware campaign routing, signal-driven personalization, automated reporting that the team actually uses. Define what gets built, prioritize the roadmap, and make sure the team operates on top of the system instead of around it
Run the AI playbook: This function is AI-native. You’ll set the standard for how the team uses LLMs, automation, and agents in daily work. You won’t tell them to “try AI.” You’ll show them how, ship workflows yourself, and hire people who already operate this way
Be the GTM partner the rest of the org needs: Tight loop with Sales on lead quality, pipeline conversion, and feedback. Tight loop with PMM on positioning, messaging, and segment strategy. Tight loop with the GTM Data team on ICP scoring, intent signals, and attribution. You’re at the table where pipeline gets diagnosed and decisions get made
Make the budget work harder every quarter: Build the reporting that shows where every dollar is going, what it’s returning, and what to kill. Pull the plug on what isn’t working without waiting for a planning cycle