Director, Growth Marketing

Fusable•,

1d•Remote

About The Position

The Director of Growth Marketing is responsible for building and scaling Fusable’s demand generation engine to drive qualified pipeline, revenue growth, and customer acquisition across the company’s portfolio of brands. This role serves as the bridge between go-to-market strategy and market execution, translating business and marketing priorities into integrated campaigns that engage target audiences, accelerate buyer journeys, and deliver measurable business outcomes. The Director of Growth Marketing leads campaign strategy, lifecycle marketing, channel optimization, and demand generation performance while partnering closely with Product Marketing, Sales, SDR, Creative, and Marketing Operations to ensure alignment across the revenue engine.

Requirements

7+ years of B2B marketing experience with a focus on demand generation, growth marketing, or revenue marketing
3+ years of leadership experience managing marketing teams
Proven track record of driving pipeline growth and measurable business outcomes
Experience managing integrated multi-channel marketing campaigns
Experience partnering closely with Sales and SDR organizations
Experience using marketing automation and CRM platforms

Responsibilities

Develop annual and quarterly growth marketing plans aligned to company revenue objectives
Identify market opportunities and growth levers across customer segments and brands
Recommend investment allocation across channels, campaigns, and programs
Establish campaign priorities that align with business goals
Own marketing-sourced and marketing-influenced pipeline targets
Drive integrated multi-channel campaigns across the buyer journey
Optimize acquisition, engagement, conversion, and acceleration programs
Develop scalable demand generation process
Monitor conversion performance across lifecycle stages
Identify bottlenecks impacting pipeline velocity
Partner with SDR and Sales Leadership to improve handoff effectiveness
Implement strategies to improve marketing efficiency and conversion
Lead and develop the Growth Marketing team
Establish performance expectations and accountability
Foster collaboration across marketing disciplines
Create a culture of experimentation and continuous improvement
Partner with Product Marketing on campaign strategy and messaging execution
Collaborate with Creative on campaign assets and brand consistency
Work with Marketing Operations to improve attribution, automation, and reporting
Align with SDR leadership on pipeline generation and conversion goals