Director, Growth Marketing – Paid Media

UPS

2d•Onsite

About The Position

The Director, Growth Marketing – Paid Media position will own paid media as a core enterprise growth lever for UPS—driving measurable impact on revenue, pipeline, and customer acquisition through disciplined investment, advanced measurement, and continuous optimization. This role sets the strategy, investment approach, and performance agenda across paid search and U.S. advertising, while also leading the UPS–American Express partnership as a scaled driver of co-funded growth.

Requirements

Proven leader with 15+ years managing large-scale, performance-driven media investment
Strong commercial orientation with clear ownership mindset
B2B expertise in performance-oriented paid search, digital advertising, customer loyalty initiatives, and full-funnel strategy
Experience operating at enterprise level across functions and partners
Track record of measurable growth through data, testing, and innovation
Experience with leading teams
Strong leadership, communication, and stakeholder engagement skills.
Bachelor's Degree or International equivalent
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

Responsibilities

Accountable for paid media contribution to revenue, pipeline, and acquisition targets
Drives return on media investment (ROAS) at scale across a significant budget
Leads portfolio decisions that balance short-term efficiency with long-term growth
Defines enterprise performance-oriented paid media strategy aligned to GTM marketing priorities, segments, and strategic growth initiatives
Translate business goals into demand generation strategies across channels including Global Paid Search, U.S. Advertising, and Account-Based Marketing paid media initiatives.
Owns cross-channel investment strategy and allocation
Holds decision authority on budget shifts, channel mix, and in-quarter tradeoffs
Ensures media operates as an integrated, full-funnel demand engine
Owns UPS–Amex paid media strategy, investment, and performance outcomes
Leads joint planning to unlock incremental, co-funded growth
Serves as senior marketing counterpart to Amex, expanding partnership scope and value
Sets direction and holds agencies accountable for performance, innovation, and efficiency
Governs operating model, scope, and output against business outcomes
Ensures best-in-class execution without owning day-to-day channel management
Establishes and maintains measurement standards (attribution, incrementality, testing)
Drives adoption of automation, AI, and advanced audience and creative strategies
Leads a continuous improvement agenda to scale performance and efficiency
Leads Paid Media function, including Senior Manager and agency teams
Defines operating model, roles, and capability roadmap
Elevates team from channel execution to performance-driven growth engine