Director, Growth and Performance Marketing, MyRecipes

People Inc•New York, NY

7d•$145,000 - $175,000•Hybrid

About The Position

The Director of Growth & Performance Marketing will lead efforts to drive growth of MyRecipes through performance marketing, such as through paid acquisition and external amplification. The role will focus on closing new distribution/acquisition sources through partnerships, driving alternative traction for web and app through paid spend that validates messaging, and amplifying top organic content. Hybrid 3x a week- (New York-NY 225 Liberty) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Requirements

8+ years of experience, preferably with a background in startups, digital products, or the food media space.
Digital Marketing Expertise: deep knowledge and experience of partnership growth, SEM, paid social, GEO/SEO, affiliate marketing, and website/app optimization.
Data-Driven: expertise and experience in performance analysis and rapid strategic pivots based on data insights.
Media Campaigns & Spend: demonstrated experience with cost-effective media campaign execution with ROI.
AI & Innovation Focus: hands-on experience with AI-driven marketing tools, automation, and advanced analytics.
Be Customer Obsessed: solve problems with a user-first mindset, empathy, and creativity.
Move Fast, Learn Fast: relentlessly experiment, take action, and grow every day.
Own Your Impact: think big, focus on what matters, and make decisions you can stand behind.
Results Orientation: track record of hitting aggressive growth targets.
Analytical Prowess: proficiency in marketing analytics tools, data interpretation, and attribution modeling.
Technical Proficiency: familiarity with the marketing technology stack and, increasingly, AI-driven marketing workflows.

Responsibilities

Performance Marketing: own day-to-day execution of paid channels, media spend, and bidding strategies to optimize Cost Per Acquisition (CAC)
Growth Strategy: develop and execute full-funnel marketing strategies to improve user acquisition and retention.
Data & Analytics: track key growth metrics (ROI, LTV: CAC) and manage a "single source of truth" for performance reporting.
Experimentation: run A/B testing on creative, audience targeting, and landing pages to boost conversions.
Partnerships: build a formidable pipeline and help execute distribution partnerships for web, app, and paid membership offerings.
Cross-Functional Collaboration: work closely with product, sales, and engineering teams to align marketing efforts with overall business objectives.

Benefits

medical
dental
vision
prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance