Director, Global Strategy and GTM Operations (Altra)

VF Corporation•Denver, CO
•$164,160 - $205,200

About The Position

The Director, Global Strategy & Go-to-Market Operations supports execution of Altra’s strategic priorities by driving cross-functional planning, business integration, and go-to-market excellence across the Global Brand. Reporting to the Altra Global Brand President, the position serves as a strategic partner and operational integrator, connecting long-term priorities to day-to-day execution through disciplined planning, governance, and cross-functional collaboration. The role supports development and communication of the brand’s long-term strategic vision; facilitates strategic planning and leadership alignment; provides analytical and strategic input to business leaders; and prepares executive presentations, business reviews, and planning materials. It builds the Global Brand’s operating rhythm and governance, connects strategic priorities to operational workstreams and performance measures, and leads cross-functional problem solving. It also partners with functional leaders to improve operating effectiveness, collaboration, and execution. For go-to-market execution, the Director manages and improves the global calendar, governance model, and stage-gate processes; coordinates end-to-end cross-functional execution; facilitates milestone reviews and readiness assessments; and develops tools and reporting to help leaders track progress, risks, decisions, and results. The role is based in Denver, Colorado.

Requirements

  • 10–12+ years of experience in strategy, business operations, management consulting, commercial planning, go-to-market operations, or related functions.
  • Demonstrated success leading complex cross-functional initiatives and influencing stakeholders across functions and regions.
  • Extensive consumer or retail experience.
  • Strong command of strategic frameworks, structured problem-solving, analytical thinking, and executive-level decision support.
  • Ability to connect brand strategy to consumer, commercial, operational, and go-to-market priorities across multiple functions, channels, and regions.
  • Excellent communication and presentation skills, including the ability to distill complex inputs and develop strategic narratives tied to broader brand goals.
  • Strong cross-functional leadership, negotiation, and influencing skills, with the ability to build consensus and drive accountability without direct authority.
  • Strong organizational, project, and time-management skills, including a track record of delivering on time while managing multiple priorities and stakeholders.
  • Entrepreneurial orientation, client-service mentality, and sensitivity when working across cultures and regions.
  • Ability to perform under pressure, on tight deadlines, and in high-visibility settings.
  • Must be located in Denver, Colorado.

Nice To Haves

  • Experience in consumer goods, retail, or outdoor industries is preferred.
  • Familiarity with transformation and digital ways of working is preferred.

Responsibilities

  • Support development of the brand’s long-term strategic vision across functions, and communicate, track, and measure progress against it.
  • Facilitate strategic planning processes and leadership alignment, keeping priorities clear, current, and actionable.
  • Serve as an internal consultant to business leaders, evaluating strategic ideas with analytical, problem-solving, and strategic frameworks.
  • Conduct market, consumer, and competitive analyses to identify growth opportunities and support strategic recommendations.
  • Translate enterprise and brand priorities into focused initiatives, clear owners, measurable outcomes, and decision-ready recommendations.
  • Support the Brand President on strategic, brand, and corporate deliverables, including executive presentations, business reviews, and strategic planning materials.
  • Partner with functional leaders to improve operating effectiveness, cross-functional collaboration, and execution against strategic priorities.
  • Build and manage the Global Brand operating rhythm, including leadership routines, priority reviews, decision forums, and follow-through on enterprise-critical initiatives.
  • Define workstreams, governance, milestones, and performance indicators to connect strategic choices to operational execution.
  • Develop tools, reporting, and governance mechanisms that improve visibility, accountability, and decision making across strategic initiatives.
  • Lead cross-functional problem solving on high-priority business opportunities and operational barriers, providing structure, analysis, and options to senior leaders.
  • Partner with Finance, Merchandising, Marketing, Sales, Product, and Supply Chain leaders to ensure initiatives are commercially grounded, operationally feasible, and consumer-led.
  • Identify opportunities to simplify ways of working, remove duplicated effort, accelerate decisions, and improve handoffs across the global brand ecosystem.
  • Manage and continuously improve the global go-to-market calendar, governance model, and stage-gate processes, ensuring alignment, escalation, and decision readiness across functions.
  • Coordinate cross-functional execution of the end-to-end go-to-market process.
  • Build and manage consistent processes from briefing to execution, connecting teams so information reaches the right stakeholders at the right time.
  • Facilitate milestone reviews and readiness assessments across Product, Merchandising, Marketing, Sales, and Supply Chain.
  • Ensure go-to-market work reflects brand strategy, consumer insights, commercial priorities, and operational readiness, and partner with functional teams to communicate priorities consistently.
  • Define tools and reporting that give leaders visibility into go-to-market progress, risks, decisions, and results.

Benefits

  • Eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
  • VF Corporation offers benefit programs; specific benefits information is provided during the hiring process.
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