Director, Global Strategic Marketing, Monarch Urology
About The Position
Johnson & Johnson is currently seeking the best talent for a Director, Global Strategic Marketing, MONARCH Urology, to join our MedTech organization in Santa Clara, CA. Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. The MONARCH™ Platform was first introduced in 2018, creating a new category of care as the first endoluminal robotic-assisted bronchoscopy system designed to help physicians access small, hard-to-reach lung nodules to enable earlier diagnosis of lung cancer. The Monarch Platform for Urology will soon create a new category of care as the first robotic-assisted urology system designed for endoluminal and percutaneous access of organs across the urinary tract to perform various diagnostic and therapeutic procedures. The Director, Global Strategic Marketing, MONARCH Urology is a strategic leader responsible for steering the vision and execution of marketing initiatives with an emphasis on upstream product management. This role partners closely with the R&D/Innovation team and regional commercial teams to drive the development and commercialization of innovative urology products spanning robotics hardware, software, instrumentation, and digital solutions. In addition, this leader has responsibility for global marketing, brand management, positioning, and messaging to ensure a cohesive, compelling value proposition and narrative is delivered to targeted customers worldwide.
Requirements
- Bachelor’s degree in Business, Marketing, Engineering or related field required.
- 10+ years of progressive business experience in Marketing, Product Management, Sales, Engineering or a related field is required.
- The demonstrated ability to operate in highly complex, technical, and diversified markets is required.
- Excellent communication skills, both written and verbal, with the ability to communicate effectively with all levels of the organization.
- Strong analytical abilities and skilled in using data to inform decision-making.
- Possess product and clinical application expertise to both develop direct reports and communicate effectively with physician customers.
- Proven behaviors as a strong partner and teammate, especially with functions including global education, R&D, commercial field leadership, regulatory affairs, clinical/medical affairs and operations/planning/manufacturing.
- Strong interpersonal skills and the ability to develop and maintain strong relationships with external partners.
- Broad business knowledge and P&L management experience, including strong financial skills, forecasting business plans and commercial expertise
Nice To Haves
- Advanced degree (e.g., M.B.A.) is highly preferred.
- Robotics industry and clinical Urology knowledge highly preferred with proven ability to learn complex technology/clinical applications.
- Stimulate innovation in Marketing through identification and communication of significant global unmet needs.
- The successful candidate will collaborate with US sales and OUS commercial organizations to implement plans and successfully launch products.
Responsibilities
- Develop and implement a comprehensive global marketing strategy that supports the company's business goals and drives revenue growth.
- Define and articulate the product vision and strategy, ensuring alignment with business goals and global commercial strategies
- Define and validate customer segment profiles, detailed clinical use cases, and procedural workflows that shape product design and positioning
- Serve as central conduit between key global markets and the R&D pipeline, ensuring voice of customer insights drive differentiated, scalable innovation
- Lead the full lifecycle of products, from conception through development, launch, and post-launch performance evaluation.
- Collaborate with cross-functional teams, including R&D, regions, and operations, to define product specifications, ensure alignment with real-world customer needs, and guide development programs from concept through commercialization.
- Develop and maintain global product positioning, messaging, and go-to-market strategies that effectively communicate the value proposition to target audiences.
- Lead a team of product management and marketing professionals, providing guidance and direction to ensure that all marketing initiatives are aligned with the company's overall goals.
- Drive the cross-functional and cross-organizational delivery of the strategy and global product portfolio marketing plans, including value propositions, positioning, and segmentation.
- Shape product development scenarios and drive optimal lifecycle management.
- Collaborate with product development teams and finance to model ROI and drive decisions.
- Inform pipeline recommendations and priorities through robust global market insights and provide support to business development related opportunities.
- Partner with broader commercial teams globally to successfully deliver on business plans and implement global strategies in each region, driving global and regional alignment with initial focus on the US.
- Collaborate with R&D, Program Management, Regional Marketing (US and OUS), Medical, Clinical and New Business Development for strategic plan formulation and execution.
- Partner with downstream marketing and regional teams to ensure the voice of the market is reflected in launch strategies and pipeline execution
- Focus on the development of robust product narratives and leverage clinical data to support market claims.
- Collaborate with internal teams to generate compelling clinical and economic evidence that validates product efficacy, safety, and value.
- Create messaging frameworks addressing competitive rebuttals and enhancing market narratives.
- Create global pricing framework and guidelines for Monarch Urology market entrance regionally.
- Guide and support business case development for new countries/regions in partnership with global commercial excellence.
- Drive global expansion strategy and market prioritization recommendations.
- Build, lead, and mentor a high-performing product management & marketing team.
- Promote a culture of data-driven decision-making and continuous improvement within the marketing function.
- Lead a team of marketing professionals, providing guidance and direction to ensure that all marketing initiatives are aligned with the company's overall goals.
- Develop and implement talent development strategies and programs that align with the organization’s goals and objectives and build strong talent bench within the global upstream marketing team.
- Align closely with sales, finance, and regulatory teams to ensure cohesive and compliant product marketing strategies.
- Act as a key member of the Urology leadership team, contributing to the overall enterprise robotics strategy.
- Foster an environment of innovation, rigorous analysis, and cross-departmental collaboration to drive business growth.
Benefits
- inclusive work environment where each person is considered as an individual
- respect the diversity and dignity of our employees and recognize their merit
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What This Job Offers
Job Type
Full-time
Career Level
Director
