Director, Global Social Media

Mastercard•Purchase, NY

About The Position

The role is in the Global Brand & Advertising team who help drive business and brand objectives by building the brand as a key enabler of our business. Defining the brand strategy and driving preference and consideration among target consumer segments and B2B buying groups through compelling, culturally relevant, marketing strategies and campaigns that cut through and drive engagement and business and brand outcomes. The team is focused on cultivating a future-proofed branding & advertising strategy that drives design and brand excellence. We collaborate and partner with teams across the organization, including Regional Marketing, Communications, Product teams, Operations & Technology, and HR. Overview As Global Social Media Director (reporting to the SVP, Global Brand Advertising, Social Media & Agency Relations), you will set the global vision and operating model for Mastercard’s social channels, building community, elevating creative output, and driving measurable impact for the business. This role is central to bringing our brand strategy to life on social through bold, culturally relevant storytelling and best-in-class community building and management. You will provide strategic counsel and hands-on leadership, shaping what we say, how we show up, and how we engage, partnering with Global, Regional, and Market teams to build programs that strengthen brand affinity, grow our audience, and differentiate Mastercard as a top global brand. The Job You will define how Mastercard shows up on social, building community, sparking conversation, and bringing our brand to life through creative, culturally relevant storytelling. You will translate business priorities into clear, measurable social plans across priority platforms. Building on a strong foundation, you will elevate our global social strategy for the next phase of growth, raising the creative bar, accelerating community growth, and drive engagement. You will lead the global social Center of Excellence and set clear direction on channel roles, content standards, tone of voice, and paid vs. organic approach so markets can create locally relevant work with a consistent Mastercard point of view. You will partner closely with regional and local teams, using insights and performance learnings to refine guidelines, share best practices, and inspire the strongest work across the world. You will ensure our social presence expresses the Mastercard brand through strong visual, audio, and written craft—anchored in our tone of voice and multi-sensory strategy, and shaped through the lens of inclusion—so we continue to earn relevance as a leading brand on social. You want to be a part of this team because you believe social is where brand, culture, and community come to life. You’re a collaborative thought partner and consumer advocate who brings strong creative judgment, able to spot a great idea, shape it into compelling storytelling, and raise the bar on craft. You stay close to cultural moments and audience insights, and you use them to create content and experiences people choose to engage with and share. The Global Social Media Director will be responsible for the management of our digital agency(s), platform relationships, collaboration with cross functional marketing teams to co-develop (with regional and local teams) and manage a digital content strategy & architecture.

Requirements

First and foremost, you are a nurturing leader & motivator and someone who will be a great example of ‘the Mastercard Way’ and embody your approach to representation, inclusion and fairness
10+ years of strategy experience working on a social team or at a social agency
Strong experience on leading the social strategy, planning, channel approach, creating strong/engaging content
Proven experience working on social activations for large campaigns
Proven experience in managing up, across, and downstream with peers and partners
Led complex cross-functional projects locally and globally
Demonstrated success building relationships and delivering results with global, multi-cultural and remote project teams
Proven experience working with creative teams on digital and social platforms (examples of projects encouraged)
Demonstrated success in initiating and executing social campaigns and creating engaging content
Comfortable in managing ever-changing platform landscape while providing clear POV's and willingness to align / educate / compromise with partners
Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
Excellent oral and written communication skills including meeting facilitation

Responsibilities

Leads on the build and execution of global social strategy to grow and engage Mastercard’s communities across priority platforms, strengthening brand relevance and improving performance through clear channel plans, content strategy, and measurement, effectively managing brand reputation
Oversees development and delivery of social campaigns and always-on content that can be adapted and scaled globally, ensuring creative consistency and local relevance
Leads the global Social Media Center of Excellence, setting standards for channel roles, tone of voice, community management, content approach, and measurement; partners with markets to capture learnings and evolve best practices
Manages relationships with social agency partners to deliver strategy, content production, community support, and reporting
Manages the in-house Community Manager and oversees content creation with agency partners and the in-house studio; provides creative leadership to elevate storytelling and craft across channels
Identifies platform and cultural opportunities and leads testing (formats, creators, partnerships) to improve relevance, engagement, and community growth
Creates playbooks, toolkits, and guidelines and shares best practices to enable regional and market teams
Recommends platform roles and paid/organic approach based on audience insights, performance data, and business priorities
Maintains strong relationships with platform and creator ecosystems to stay ahead of emerging trends and opportunities
Serves as a social media subject-matter expert, influencing stakeholders and upskilling teams through POVs, learning sessions, and shared best practices
Leads social governance, ensuring audit controls, compliance requirements, and documentation are in place across channels, markets, and partners
Manages portions of the social budget, forecasting and tracking spend to ensure campaigns and always-on programs deliver within allocated budgets

Benefits

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume