Director, Global Marketing Implementation & Integration

T. Rowe Price • Baltimore, MD

37d • $132,000 - $276,000 • Hybrid

About The Position

The Global Marketing Implementation & Integration Lead serves as the primary liaison between Global Marketing and Global Sales Management (GSM), ensuring marketing priorities and strategies are effectively represented, operationalized, and executed across Distribution. The role is accountable for expanding the strategic capability of Lead Management, ensuring sales and marketing operate as an integrated commercial system that delivers measurable outcomes. The role requires a strong marketing operations leader who understands the critical connection between marketing strategy, demand generation, sales engagement, and commercial outcomes. The ideal candidate will proactively identify gaps, improve cross-functional alignment, advocate for Global Marketing priorities, and ensure work is executed with transparency, accountability, and measurable business impact.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience AND 10+ years of total relevant work experience
• Strong understanding of marketing strategy execution, campaign management, and the relationship between sales, marketing, and commercial performance.
• Experience in marketing operations, demand generation, campaign operations, distribution enablement.
• Experience partnering with senior marketing leaders to operationalize strategic priorities and drive measurable business and commercial outcomes.
• Knowledge of CRM systems, marketing technologies, reporting, dashboards, and campaign measurement frameworks.
• Strong communication, stakeholder management, and organizational skills.
• Demonstrated ability to influence cross-functional teams and senior leaders without direct authority, building alignment across Marketing, Sales, Analytics, Technology and Enablement
• Proven ability to translate strategic priorities into operational execution, creating clarity, governance, prioritization, and accountability in complex or ambiguous environments.
• Broad exposure across multiple marketing disciplines—including brand, digital, content, campaign management, CRM, analytics, and sales enablement—with the ability to integrate these functions to drive commercial outcomes.

Responsibilities

• Serve as the primary relationship manager between Global Marketing and GSM.
• Lead the business strategy and governance for Lead Management across Marketing and Sales, establishing a center-led approach that aligns business priorities, operating processes, and capability evolution to drive commercial outcomes with next best action.
• Enable execution of Global Marketing strategy by translating priorities into clear operational plans, workflows, reporting, and coordinated delivery across GSM.
• Advocate for Global Marketing priorities and ensure timely, transparent execution aligned to business and commercial outcomes.
• Ensure strong engagement and alignment with GMLT on all marketing-related initiatives and execution operating priorities.
• Strengthen alignment between marketing and sales to ensure campaigns, targeting, and engagement strategies support commercial objectives and client experience.
• Identify operational gaps, risks, and inefficiencies and drive continuous improvement.
• Establish and reinforce governance practices that improve visibility, decision-making, prioritization, and execution across distribution.
• Drive the operational adoption of the enterprise Lead Management strategy by aligning campaign execution, seller workflows, analytics, and insights across Distribution to create a consistent and scalable lead management capability.
• Coordinate marketing priorities across Analytics, Sales Operations, Sales Enablement, Technology, and other partners.
• Ensure marketing initiatives are operationalized consistently through GSM processes, CRM workflows, lead management, and seller enablement.
• Connect campaign execution, reporting, targeting, measurement, and sales activation into a cohesive operating model that supports commercial effectiveness.
• Maintain accountability and momentum across cross-functional initiatives and strategic marketing programs.
• Partner with Analytics & Insights to enable marketing strategy execution through reporting, operational measurement and advanced analytics driving commercial effectiveness
• Help define meaningful marketing and campaign measurement tied to sales engagement, pipeline impact, and commercial outcomes.
• Partner with Analytics & Insights to translate marketing strategy and business needs into clear reporting, operational, and measurement requirements, including dashboards, scorecards, campaign reporting, and QBR metrics.

Benefits

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director