Director, Global Integrated Creative & Communications Intelligence
About The Position
The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions. This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Integrated Creative & Communications Enterprise Intelligence, you will lead a team of research, data and analytics experts to deliver the development and delivery of next-generation creative and communications intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns. You will work across market research, insights, category, end-to-end connections and advertising disciplines to build and implement holistic diagnostics for creative advertising, consumer experiences, and brand campaigns.
Requirements
- Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns.
- Ability to communicate complex information and implications through clear, compelling narratives.
- Proficiency in AI, automation, and advanced analytics to enhance communications intelligence systems.
- Experience in managing research protocols, data sources, and reporting systems to drive actionable insights.
- Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
- Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
- Minimum of 8+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
- Prior experience in two or more of the following areas: Managing/fielding consumer research, Data management, Analytics and reporting for driving business decisions, Media/advertising operations, planning, or analysis, Brand/product management.
- Experience using AI enabled data reporting/visualization tools.
- Bachelor’s degree required
Nice To Haves
- Experience in a global role is preferred but not required.
- MBA or advanced degree preferred.
Responsibilities
- Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.
- Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.
- Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness.
- Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.
- Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
- Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
- Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
- Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.
- Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables.
- Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments.
- Work closely with Human Insights, Marketing Performance, IMX, EPICS, Connections, and Categories across Global and OU Marketing associates to align communications intelligence deliverables with business objectives.
- Contribute to the development of creative and communications enterprise intelligence protocols and knowledge sharing within the communications intelligence community and cross-network for greater data fluency and intelligence utilization.
- Actively participate in the creative and communications intelligence community of practice, sharing insights and best practices to foster engagement and growth.
Benefits
- A full range of medical, financial, or other benefits, dependent on the position, is offered.
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What This Job Offers
Job Type
Full-time
Career Level
Director
