Senior Director, Integrated Communications

Day One Agency•New York, NY

3d•$130,000 - $150,000•Hybrid

About The Position

Day One Agency is seeking a Senior Director, Integrated Communications to join their creative team. This role is for an individual who is passionate about bringing fresh thinking to their work and has a deep understanding of driving results in the current media landscape. The Senior Director will be responsible for developing and executing integrated communications programs, managing client relationships, and mentoring junior team members. The agency has a strong reputation for navigating culture and helping brands build legacy through relevance, and has received numerous accolades including Fast Company's Most Innovative list, Ad Age's A-List, and Campaign AOY.

Requirements

7-9 years of experience in consumer PR and communications (working on integrated communications/marketing programs required).
Experience working on large brands within the consumer lifestyle category (understanding the intersection of lifestyle, sports, entertainment and commerce with culture, is a plus).
Prior experience in PR, consumer communications strategy brand partnerships and large-scale event activations.
Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today.
Deep understanding of developing traditional and new media strategies and strong media relationships.
Ability to manage multiple short- and long-term programs and deliverables simultaneously.
Excellent communication and writing skills.
Experience engaging mid- to senior-level clients.
Experience mentoring junior team members.
Entrepreneurial mindset.
Relentless curiosity is a must -- we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries.
Bachelor's Degree.

Nice To Haves

Understanding the intersection of lifestyle, sports, entertainment and commerce with culture.

Responsibilities

Serve as a day-to-day client and team leader for consumer brands and workstreams.
Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements.
Develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams.
Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client.
Understand how to drive earned media in today’s ever-changing media landscape.
Be proactive, anticipate client needs and keep multiple activities moving.
Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust.
Cultivate and foster relationships with key traditional and new media contacts in the consumer space (lifestyle, sports, travel and/or luxury is a plus).
Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts.
Develop high-quality written materials, showcasing strong writing and storytelling skills.
Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients.
Fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “new” factor for our clients.
Participate in new business pitch development and/or presentations.