Director, Global Digital Marketing - AI, Search, Analytics, and MarTech

Herbalife•Los Angeles, CA

16d

About The Position

We are seeking a Director, Global Digital Marketing to lead and evolve the foundational capabilities that power our global digital marketing ecosystem. This role is responsible for global search strategy, AI marketing capabilities, analytics, marketing technology (MarTech) stack, and digital asset management (DAM). This leader will operate at the intersection of strategy, technology, and execution, ensuring our digital marketing efforts are measurable, scalable, future‑ready, and aligned globally—while empowering regional teams with best practices, tools, and governance. This role manages a small team (1–2 direct reports), works closely with internal technology partners, and oversees relationships with external agencies and key technology vendors.

Requirements

10+ years of experience in digital marketing, marketing technology, analytics, or related fields
Proven experience leading global or highly matrixed organizations
Experience in Search (SEO, content optimization, emerging AI driven discovery)
Experience in Digital analytics and measurement frameworks
Experience in Marketing technology platforms (Adobe, Salesforce, or similar)
Experience with Artificial intelligence
Strong understanding of AI applications in marketing, with hands on experience deploying or piloting tools
Experience managing agencies, vendors, and cross functional stakeholders
Demonstrated people management experience
Strong strategic thinking paired with operational rigor
Bachelor’s degree required

Nice To Haves

Experience in a global enterprise or highly regulated environment
Familiarity with DAM platforms and governance models
Comfort translating complex technical concepts for non‑technical audiences
Experience enabling analytics and AI adoption across diverse regions and markets
MBA a plus

Responsibilities

Own the global search strategy for our primary website(s), including Organic search (SEO), Emerging AI driven search experiences and discovery, Content optimization, product visibility, and brand/reputation management.
Partner with an external search agency to define scope of work, KPIs, and deliverables, ensuring consistent quality, innovation, and performance.
Establish and socialize search best practices for regional and local marketing teams.
Lead internal execution by managing our Digital Office / technology team responsible for search implementation and ongoing optimization.
Monitor performance, trends, and algorithm changes, adjusting strategy accordingly.
Lead the global marketing AI roadmap, including oversight and enablement of tools such as Microsoft Copilot and other approved AI solutions.
Identify, evaluate, and recommend new AI tools and pilots.
Establish AI governance and usage frameworks in partnership with Legal, IT, and Compliance.
Develop and manage a test and learn AI experimentation roadmap.
Stay current on AI trends by attending webinars, conferences, and industry events.
Translate learnings into practical guidance and enablement for the global marketing organization.
Design and own a global digital marketing measurement framework, including daily, weekly, monthly, quarterly, semi-annual, and annual reporting.
Ensure clear visibility into performance across websites, social media, mobile apps, email and CRM, and other digital touchpoints.
Ensure reporting provides actionable insights, both at an executive level and deep tactical level.
Define and promote analytics best practices across marketing—and, where relevant, the broader commercial organization.
Leverage external analytics tools and internal data systems, including Adobe solutions, to drive insight quality and consistency.
Act as a strategic partner to marketing leaders to improve decision making through data.
Own the global MarTech ecosystem, including platforms such as Adobe, Salesforce, and other core marketing and experience tools.
Maintain a clear view of current contracts, costs, and entitlements, actual usage vs. paid capabilities, and gaps in functionality or adoption.
Identify optimization opportunities, consolidation possibilities, and future technology needs.
Recommend pilots and investments aligned to strategic priorities.
Oversee vendor relationships and performance, in partnership with Procurement and IT.
Lead global Digital Asset Management (DAM) strategy and governance.
Ensure assets are easily discoverable, properly tagged and organized, secure, compliant, and brand accurate.
Drive adoption and best practices across regions and functions.
Manage and develop 1–2 direct reports + external agencies.
Identify skills gaps and future resource needs as the function evolves.
Foster a culture of curiosity, collaboration, accountability, and innovation.