Director, Franchise Development
About The Position
Purpose Brands, LLC is the global leader in health and wellness franchising, with more than 7000 locations around the world. We enrich the health, wealth and wellbeing of franchisees, consumers, and employees through purpose-driven wellness franchises and services. Our franchise brands include Anytime Fitness, The Bar Method, Waxing the City, Orangetheory Fitness. We are seeking a high-performing Franchise Development Director with a proven track record of sourcing, influencing, and closing franchise deals. This individual will be responsible for driving franchise growth through strategic lead generation, market mapping, candidate qualification, and successful deal execution. The ideal candidate thrives in a fast-paced environment, is highly motivated, and consistently meets or exceeds annual development objectives.
Requirements
- Minimum 5 years of experience in franchise development
- Demonstrated success in sourcing, influencing, and closing franchise agreements
- Strong experience in creating Ideal Franchisee Profiles and executing market mapping strategies
- Proven ability to “hunt” for qualified leads and build a high-conversion pipeline
- Experience working in a fast-paced, performance-driven environment
- Consistent track record of meeting or exceeding annual sales and development goals
- Excellent communication, negotiation, and presentation skills
- Highly self-motivated, results-oriented, and disciplined
- Strong organizational and CRM management skills
- Strategic thinker with strong analytical skills
- A “hunter” mentality
- Resilient and persistent with a competitive drive
- Relationship-builder with strong influence and persuasion abilities
- Ability to manage multiple territories and priorities simultaneously
- Comfortable with accountability and performance metrics
Responsibilities
- Develop and execute a comprehensive franchise lead outreach strategy to achieve annual growth targets
- Source, qualify, and close new franchise candidates through proactive outreach and strategic networking for one or more of the portfolio brands
- Create and refine Ideal Franchisee Profiles (IFP) to target qualified prospects
- Conduct market mapping and territory analysis in partnership with the real estate team, to identify high-potential growth areas
- Build and maintain a strong pipeline of qualified leads
- Guide candidates through the full sales lifecycle from initial contact through signing
- Deliver compelling brand presentations and discovery day experiences
- Partner cross-functionally with operations, marketing, and executive leadership to ensure successful onboarding and territory planning
- Maintain accurate pipeline reporting, forecasting, and performance tracking
- Represent the brand at industry events, expos, and networking opportunities
Benefits
- Medical, Dental and Vision Coverage
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
- Team Building, Employee Engagement Activities & so much more
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
