Director for Marketing

Evangelical Lutheran Church in America•Chicago, IL

1d•Hybrid

About The Position

The Evangelical Lutheran Church in America (ELCA) is seeking a Director for Marketing to join the Strategic Communications team within the Office of the Presiding Bishop. This team is responsible for enhancing the ELCA's profile and supporting the presiding bishop's voice through comprehensive internal and external communications strategies, including content, digital communications, and marketing. The role involves designing and implementing marketing plans for churchwide programs, events, and initiatives, driving effective multi-channel communication strategies in collaboration with various organizational units. The Director will lead the marketing team, focusing on promoting ELCA priorities, providing strategic insights, and analyzing performance metrics. This is a full-time, regular, exempt, Chicago-based/hybrid position requiring a minimum of 2 days per week in the office. Candidates must reside within the fifty United States or the District of Columbia and be authorized to work lawfully in the United States.

Requirements

7+ years of marketing/communications/digital experience.
Bachelor’s degree preferred or any combination of education, training, and experience.
Nonprofit experience and experience supervising and leading a team preferred.
Proven background developing and managing the execution of large-scale integrated marketing communication programs and experience working with multiple vendors—print, online, design, writing, etc.
Ability to assist in developing strategies for marketing the ELCA’s offerings to the public and members while analyzing external marketing trends and establishing metrics based on market research and response metrics.
Ability to create large volumes of collateral content with minimal direction and guidance required under tight deadlines and in a fast-paced environment.
Strong verbal and written communications skills to be able to plan and strategize with program leaders and churchwide executives.
Ability to work both independently and within a team environment. Very organized, detail-oriented, and able to manage projects from conception through completion.
Appreciation for the mission, vision, values and goals of the ELCA.
Commitment to diversity, equity, inclusion, accessibility, and anti-racism.
Minimum Technical Competency: Computer knowledge that enables you to operate a Windows Computer and follow basic troubleshooting instructions. Software skills to efficiently use computer programs and applications. Ability to leverage computer knowledge and software skills to understand new software, follow process, and identify opportunities for improvement. Experience using Microsoft Office applications (Word, Excel, Teams, Outlook, etc.) preferred as well as various resources specific to this industry, including project management software.

Nice To Haves

Nonprofit experience
Experience supervising and leading a team
Valid driver’s license preferred

Responsibilities

Creates and implements a marketing strategy for Strategic Communications and identifies and develops event-specific branding opportunities for signature ELCA events, including the ELCA Churchwide Assembly, ELCA Youth Gathering, and Rostered Ministers Gathering.
Drives member communications strategies for multiple churchwide programs in assigned areas, including events and special projects, strategy design, management of print and digital materials and plans, and analysis of the results of those strategies for reaching goals and outcomes.
Leads the Marketing Team, including hiring, mentoring, supervising, and supporting team members in achieving their professional and developmental goals. Set goals for the Marketing Team that support a larger operations plan for Strategic Communications and, when applicable, a communications strategy for the churchwide organization.
Works collaboratively with the Senior Director and colleagues in Strategic Communications to analyze results and adjust plans and approaches to communications initiatives. This includes data analysis and strategy done by the team’s Engagement Strategist.
Supports the Senior Director in overseeing ELCA brand and style guidelines by fielding regular requests from churchwide organization staff for branding guidance about things like merchandise, printed materials, giveaways, etc. As needed, this person may be asked to work directly with synods and congregations to provide resources and tools that assist them with branding needs.
Works with the Senior Director on current and future communications strategies, new initiatives, and other special projects and strategies.
Oversees marketing emails, and delegates related work and analytics gathering and interpretation to members of the Marketing Team.
Supports the Senior Director in overseeing project management within Strategic Communications, delegating related work to members of the Marketing Team as needed.
Performs other duties as assigned.