Assistant Director for Marketing and Fan Experience

Rice University

6h•Onsite

About The Position

In collaboration with the Director of Marketing, the Assistant Director Marketing & Fan Experience is responsible for creating preeminent experiences for the Rice fans on gameday. They lead the effort to continually innovate the fan experience and push Rice to be an industry leader in in-venue production. They will oversee the implementation and management of marketing strategies to drive attendance, promotion and engagement of athletic events. Marketing duties include, but are not limited to, development and implementation of marketing plans/strategies, game-day promotions/operations, community engagement, and revenue generating strategies. The position will collaborate with the Ticketing, Creative, Public Relations, Facilities and Game Operations, Broadcasting, Learfield, Band, Cheer, and other auxiliary fan experience groups. This role also assists with the development and execution of strategic initiatives to maximize revenue through ticket sales, fundraising, and premium gameday group experiences, significantly contributing to the growth and overall success of Rice University Athletics.

Requirements

Bachelor’s degree
One or more (1+) years of related experience.
Strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies.
Strong written communication skills.
A strong customer service orientation.
Strong organizational and project management skills to effectively balance multiple projects and deadlines.
Creative problem-solving skills with the ability to identify business problems, needs, opportunities, and devise effective solutions.
A strong focus on attention to detail for accuracy of data and information.
A working knowledge of Microsoft Office Suite (e.g. Word, Excel, PowerPoint, and Outlook).

Nice To Haves

Familiarity with and/or knowledge of one or more of the following: Adobe PhotoShop, ShoFlo, Sound Director and Oracle Eloqua.
A strong understanding of athletics branding, marketing and advertising principles.

Responsibilities

Lead the effort to continually innovate the fan experience and push Rice to be an industry leader in in-venue production.
Oversee the implementation and management of marketing strategies to drive attendance, promotion and engagement of athletic events.
Assist with the development and execution of strategic initiatives to maximize revenue through ticket sales, fundraising, and premium gameday group experiences.
Assist in implementing comprehensive revenue strategies, significantly contributing to the growth and overall success of Rice University Athletics.
Plan, execute and communicate marketing (print & digital advertising) and gameday experience (game production, fan engagement) for Volleyball and Men’s Basketball.
Oversee the weekly newsletter promoting all home events in efforts of increasing attendance/ticket sales.
Enhance student and campus awareness to support all athletic events.
Innovate and promote Sammy The Owl Mascot and Spirit programs.
Lead new opportunities to increase paid appearances for both programs through outreach and digital marketing efforts.
Work with coaches, staffs and external cross-functional teams to clearly communicate planning, execution and expectations of marketing and/or gameday experience activities. This includes digital marketing, public relations, group sales, ticket operations, band, spirit, and facilities.
Exercise fiscal responsibility by budgeting for promotional materials and accurately reporting any purchases.