Director, Field Marketing

Avante•Seattle, WA

4d•$185,000 - $200,000•Hybrid

About The Position

Avante is seeking a Director, Field Marketing to own how the company shows up in market. This role will be responsible for strategy, vendor and venue selection, budget, on-site experience, partner co-marketing activations, and data analysis related to event success. The Director will collaborate with an event coordinator, Demand Generation, and Partner Marketing teams. The position is based in Seattle and New York, with a 4-day work week (one day remote).

Requirements

8+ years of B2B field, event, or experiential marketing experience
At least 3 years of experience at startups (seed through Series C)
Direct experience marketing into enterprise buyers (Fortune 1000) through sales-led, complex sales cycles
Proven ownership of a multi-event portfolio at a national level: trade shows, dinners, regional events, customer activations
Logistical rigor that ensures no detail is overlooked and nothing falls through the cracks
Great taste and a creative streak: you know the best restaurants, the most exclusive venues and can design experiences that truly stand out
Fluency with pipeline metrics and event attribution; you can talk about sourced vs. influenced pipeline without a coach
Strong budget management instincts and the ability to make sharp tradeoff calls under time pressure
Hands-on, daily use of AI tools in your work, not just curiosity about the category
Comfort with ambiguity and the ability to build structure where little exists

Nice To Haves

Experience marketing alongside channel partners or through a partner-led GTM motion
Background in HR tech, benefits, healthcare, or another regulated enterprise category
Experience supporting a customer advisory board, executive program, or named-account ABM motion

Responsibilities

Own the field portfolio: Build and execute Avante's full field marketing strategy across trade shows, regional dinners, partner co-marketing events, executive roundtables, and customer activations.
Run the seasonal playbook: Operate fluently inside the benefits buying calendar, prioritizing trade shows and broker activations in the first half of the year, and pivoting in the second half to total rewards and CHRO audiences while running field activations that close late-stage deals and warm up next year's pipeline.
Activate channel partners in market: Partner with the Partner Marketing Manager and channel team to design events that bring partners and their books of business into rooms with us.
Pair late-stage deals with social proof: Design field experiences that put customers and prospects in the same room at the right moment in the deal cycle, including customer dinners, executive roundtables, and intimate VIP moments.
Run rigorous logistics with great taste: Set the standard for what an Avante event looks and feels like, from exclusive venue selection to staffing, swag, and run-of-show.
Tie every event to pipeline: Define the metrics that matter (sourced and influenced pipeline, meeting volume, meeting quality, time-to-conversion) and report them consistently, partnering with demand gen and rev ops for attribution.
Manage budget and vendors with discipline: Own the field marketing budget, vendor relationships, and contracts, making confident tradeoff calls and tracking spend effectiveness.
Use AI tools as a core part of how you work: Utilize AI daily for research, drafting briefs, building territory maps, generating invitee lists, writing follow-up sequences, and analyzing post-event data.
Adapt as we grow: Field marketing at Avante will expand to new geographies, audiences, and event formats, potentially including a team. The right person is energized by this growth.