Director, Field Marketing

Recorded Future•Boston, MA

1d•Hybrid

About The Position

Recorded Future, the world's most advanced and largest intelligence company with over 1,000 intelligence professionals serving over 1,900 clients worldwide, is seeking a strategic and operationally rigorous Director, Field Marketing to lead and scale a metrics-driven field marketing organization across the United States. This leader will partner closely with Sales, Revenue Operations, and Demand Generation to create regional and territory-based marketing programs that accelerate pipeline creation, improve opportunity progression, and drive measurable revenue impact. This role requires working from the Recorded Future office in Boston, MA at least 3 days per week.

Requirements

10+ years of B2B marketing experience in the security space, including significant experience in field marketing leadership roles.
Proven success supporting enterprise sales organizations with measurable pipeline and revenue impact.
Strong experience building metrics-based marketing frameworks and reporting methodologies.
Deep understanding of enterprise SaaS, cybersecurity, threat intelligence, or technology markets preferred.
Demonstrated ability to influence executive stakeholders and drive cross-functional alignment.
Experience with ABM strategies, territory planning, and integrated campaign execution.
Strong analytical and operational mindset with expertise in marketing performance measurement.
Experience managing distributed teams and regional marketing functions.
Proficiency with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies.

Responsibilities

Develop and execute a scalable North America field marketing strategy aligned to corporate revenue goals and regional sales priorities.
Drive partner-sourced and partner-influenced pipeline, working closely with sales and the partner/alliances team on shared goals.
Own the partner marketing calendar and budget, tracking spend against pipeline and revenue impact.
Drive and sustain team success through team development and coaching in alignment with success metrics and company OKRs.
Build integrated territory marketing plans that support account penetration, opportunity acceleration, customer expansion, and pipeline generation.
Partner directly with Regional Vice Presidents / Directors and Account Directors to align marketing programs to territory plans and whitespace opportunities.
Lead and set the operating rhythm for execution of field events, executive engagement programs, webinars, partner marketing initiatives, ABM campaigns, and industry activations.
Establish a data-centric operating model with clear KPIs, dashboards, attribution models, and performance benchmarks to measure marketing effectiveness and business impact.
Define and operationalize performance metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion rates, pipeline velocity, and campaign ROI.
Create a culture of accountability where investment decisions and program prioritization are driven by measurable business outcomes.
Deliver regular business reviews, insights, and recommendations to executive leadership and sales stakeholders.
Serve as a strategic partner to Global Sales leadership to drive territory development, pipeline generation, and revenue growth initiatives.
Collaborate with Revenue Operations to identify whitespace accounts, underperforming territories, and growth opportunities.
Build repeatable frameworks that enable field marketers to proactively support pipeline generation and opportunity progression within assigned regions.
Improve marketing and sales alignment through shared planning, forecasting, and pipeline accountability.
Partner closely with Demand Generation, Product Marketing, Customer Marketing, and Marketing Operations teams to deliver coordinated go-to-market programs and ensure consistency in messaging, segmentation, campaign execution, attribution, reporting, and funnel visibility.
Lead, mentor, and develop a high-performing field marketing team across the globe.
Hire strategically across field marketing and partner marketing functions.
Implement best practices for campaign planning, execution, measurement, and post-program analysis.
Drive operational discipline in budgeting, forecasting, vendor management, and program optimization.
Foster a culture of innovation, experimentation, and continuous improvement.