Director, Field Marketing Services, Luxury & Lifestyle

IHG•Atlanta, GA

5d•$138,000 - $160,000•Hybrid

About The Position

The Director will lead Field Marketing strategy and service delivery across IHG’s Luxury & Lifestyle portfolio in the Americas. The role oversees a team of Field Marketing professionals who help hotels strengthen direct revenue contribution, optimize marketing investment, and deliver distinctive, performance-focused marketing strategies. The Director works with global marketing, hotel owners and asset managers, general managers, commercial leaders, brand teams, digital specialists, restaurant and bar partners, and external agencies to align priorities and drive measurable value. This highly visible role calls for a proven people leader and strategic marketer with deep luxury hospitality experience, strong commercial judgment, and the ability to turn complex business needs into clear priorities and scalable solutions. The Director builds relationships and influences across functions, engages senior stakeholders, and balances the distinct needs of luxury and lifestyle hotels. The position follows a hybrid work structure, with an expectation of three days a week in the Atlanta office. The salary range is $138,000 to $160,000, and the role is eligible for bonus pay. IHG offers a comprehensive benefits package, including paid time off, medical, dental, and vision insurance, a 401(k), room discounts, recharge days, and volunteering days.

Requirements

Bachelor’s degree in marketing, hospitality, business, communications, or a related field.
10+ years of progressive experience in hospitality marketing, field marketing, digital marketing, commercial strategy, or related disciplines, including experience working with luxury teams.
Proven success leading high-performing teams and developing people leaders.
Experience partnering with hotel owners, asset managers, commercial leaders, and other executive stakeholders, with an understanding of the distinct needs of luxury and lifestyle hotels.
Ability to develop marketing strategies, business cases, investment recommendations, and annual plans across complex portfolios; strong commercial acumen and ability to translate insights into strategic recommendations.
Strong expertise in hospitality marketing, digital channels, direct revenue strategies, paid media, content, and commercial performance.
Excellent relationship management, influencing, negotiation, presentation, and executive communication skills.
Ability to lead complex projects, solve problems, manage competing priorities, and balance strategy with execution.

Nice To Haves

Advanced degree preferred.
Luxury, lifestyle, hotel, or travel industry experience preferred.

Responsibilities

Set strategic direction for Luxury & Lifestyle Field Marketing Services across the Americas, driving direct revenue growth, marketing effectiveness, and owner value.
Translate business priorities, portfolio trends, risks, and opportunities into actionable strategies and recommendations for hotels, owners, and senior leaders.
Represent Field Marketing Services in enterprise initiatives affecting Luxury, Ultra Luxury, and Lifestyle brands, and engage with owners and industry groups in the field.
Evolve the Luxury & Lifestyle service model to improve performance, scalability, and efficiency; establish operating rhythms and accountability for high-quality, commercially sound recommendations.
Oversee portfolio planning, budgeting, and investment recommendations, aligning them with business objectives.
Serve as a senior advisor and escalation point for owners, hotels, and internal stakeholders.
Build trusted partnerships, align cross-functional teams, and communicate strategies and performance insights effectively.
Provide strategic oversight of agency and vendor partnerships and work with internal stakeholders to optimize vendor effectiveness, value, and service delivery.
Lead, coach, and develop a high-performing team of account managers serving Luxury & Lifestyle hotels.
Drive workforce planning, organizational design, and talent development while fostering an accountable, inclusive culture.
Influence and align stakeholders across Commercial, Brand, Marketing, Finance, and other enterprise teams.
Drive adoption of luxury enterprise initiatives and contribute to broader Field Marketing Services leadership priorities.