Director, Experiential Marketing

Advantage Solutions • Mississauga, ON

18h • CA$127,547 - CA$165,770 • Onsite

About The Position

The Director of Experiential Marketing (Canada) leads the strategic planning, execution, and continuous improvement of national experiential marketing programs across Canada. This role is accountable for delivering scalable, compliant, and high impact experiential initiatives that drive brand engagement, retailer performance, and profitable growth. The position serves as a senior client advisor and organizational leader, ensuring alignment between client objectives, operational execution, and financial performance.

Requirements

• Bachelor’s degree
• 8–10 years experience in relevant field (Experiential marketing, retail marketing, or integrated marketing experience preferred)
• Canadian experiential, retail, and shopper marketing expertise
• Financial management, forecasting, and profit and loss accountability
• Knowledge of Canadian labour laws, retail compliance, and safety standards
• Executive level client relationship management and negotiation
• Leadership, talent development, and change management

Responsibilities

• Develop and lead the Canadian experiential marketing strategy, ensuring alignment with client objectives, retailer priorities, and corporate growth goals
• Serve as the senior experiential marketing lead for Canadian clients and suppliers booking events, providing strategic direction, governance, and executive level relationship management
• Oversee end to end execution of national experiential programs within Canada, ensuring quality, safety, and compliance with Canadian retail and labour regulations
• Own financial accountability for Canadian experiential programs, including demo volume and sales, budget development, sales growth delivery, forecasting, cost management, and margin performance
• Lead, coach, and develop experiential and account management leaders within Canada, establishing performance expectations, talent development plans, and succession planning
• Partner cross functionally with Canadian sales, operations, analytics, and field leadership teams to deliver integrated experiential solutions at scale
• Establish performance metrics, evaluate program effectiveness, and deliver actionable insights and recommendations to Canadian clients and senior leadership
• Identify innovation opportunities, operational efficiencies, and growth initiatives specific to the Canadian marketplace

What This Job Offers

• Job Type: Full-time
• Career Level: Director